About Us: At HOTCULT, we are committed to being the authority on South Indian pop culture and consumerism, helping brands connect with this diverse and vibrant audience. We believe in shaping a compelling brand narrative that inspires and educates. As we continue to grow, we are looking for a dynamic Brand Strategy Executive to join our team . Position Overview As a Brand Strategy Executive , you will assist in developing and executing brand and communication strategies. You will conduct research, support strategic planning, collaborate with internal teams, and contribute to impactful advertising, branding, and social media initiatives. Key Responsibilities Research & Analysis: Conduct primary and secondary research to gather insights on market trends, consumer behavior, and competitors. Assist in analyzing sales data and market trends to support strategic recommendations. Strategic Planning & Development Support the creation of strategic plans that align with client objectives and market opportunities. Assist in developing positioning recommendations and defining brand elements. Draft creative briefs to guide internal teams. Social Media Calendar & Content Strategy Assist in creating and managing social media content calendars to ensure consistent brand messaging. Collaborate with the creative team to plan and schedule posts aligned with campaign goals. Monitor engagement and suggest optimizations based on performance data. Client & Internal Collaboration Participate in brainstorming sessions with internal stakeholders to develop innovative ideas. Assist in client presentations by preparing reports, research findings, and strategic insights. Campaign Management & Evaluation Track and evaluate the effectiveness of campaigns, gathering insights to refine strategies. Provide input on ways to enhance engagement and brand visibility. Business Development & Trend Analysis Support new business pitches by providing research and insights. Stay updated with industry trends, cultural shifts, and emerging platforms. Qualifications 1-2 years of experience in brand strategy, marketing, or social media planning. Strong analytical skills and an eye for detail. Familiarity with research methodologies and social media tools. Basic understanding of content planning and digital marketing strategies. Strong communication and collaboration skills. Skills: brand strategy,social media planning,marketing,communication skills,strategic planning,brand advertising,analytical skills,content planning,research,market research,collaboration skills,digital marketing strategies,research methodologies Show more Show less