Job
Description
Content & Brand Strategist – Meant For War 📍 In-Office (CR Park, New Delhi) | Full-Time | About Us Meant For War is a rapidly growing performance brand helping Indian men level up their health, energy, and identity. We don’t just sell content — we build trust, power, and transformation for the modern Indian man. We’re looking for a Content & Brand Strategist who’s obsessed with building high-trust brands and knows how to speak to male psychology. This role is perfect for someone who can mix storytelling, copywriting, and visual design to create attention-grabbing and emotionally resonant content — especially on Instagram and YouTube. What You’ll Own Build and maintain a consistent brand voice across all platforms Write long-form content, video scripts, email copy, and website copy that inspires trust Collaborate with media buyers to create scroll-stopping ad creatives Create a reliable content system that brings new attention, followers, and leads Use tools (or freelancers) to repurpose content into micro-content, carousels, and reels Understand male behavior, aspirations, and insecurities to craft emotionally charged narratives Lead the end-to-end execution of the Instagram + YouTube content engine What You Bring Strong content writing skills, with the ability to adapt tone and emotion Proven experience building or working with personal brands or growth-stage brands Proficiency with tools like Canva, ChatGPT, Meta Creative Library, Notion, Figma, etc. Comfortable producing AI-assisted content, but knows when to go fully human Strong eye for storytelling, design structure, and audience psychology Based in or willing to relocate to Delhi NCR (CR Park office) What You Get A high-trust, high-growth environment — with full ownership of content Exposure to the most premium community of high-performing Indian men Mentorship from seasoned marketers and media buyers The freedom to test, experiment, and build your own creative team Potential hybrid/WFH flexibility after initial 3–6 months Bonus (But Not Required) Past experience in men’s lifestyle, health, or coaching niches Experience working with influencers, creators, or DTC brands Show more Show less
