Brand Specialist

Company Description:

Green Delight Innovations Private Limited is a socially conscious enterprise founded in 2018 as a student startup. The company focuses on creating sustainable feminine hygiene products through its brand, Bliss Natural, using Kenaf fiber to reduce plastic waste. Bliss Natural is committed to providing safe and hygienic menstrual hygiene solutions while also championing environmental sustainability and social impact initiatives.

Role Description:

Brand Specialist

Roles and Responsibilities

• Assist in the creation, development, and execution of brand strategies that align with business goals.
• Ensure consistency in brand messaging, visual identity, and tone of voice across all communication channels.
• Collaborate with internal teams to implement and maintain brand standards.
• Identify gaps in the market and provide insights to strengthen brand positioning.
• Develop engaging and consistent brand messaging that resonates with target audiences.
• Assist in creating content for various platforms, including social media, websites, advertising, and promotional materials.
• Ensure that all content maintains the brand’s tone and aligns with company values.
• Maintain and enforce brand guidelines to ensure consistency across all marketing materials.
• Review and approve creative assets to ensure alignment with brand standards.
• Provide brand-related guidance and training to internal teams and external partners.
• Monitor customer sentiment and brand perception through feedback, surveys, and social media interactions.

Qualifications

• 2 to 3 years of proven experience in brand management, marketing, or a similar role.
• Hands-on experience in developing and executing brand strategies across multiple platforms.
• Experience working with cross-functional teams, including design, sales, and content teams.
• Exposure to managing brand guidelines and ensuring consistency across channels.
• Creative thinking with the ability to innovate and enhance brand presence.
• Strong leadership skills to guide teams and align them with brand objectives.
• Adaptability and willingness to learn in a dynamic work environment.

Ability to commute/relocate:

• Ganapathi, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Job Type: