Brand Manager

Job Title:

Location:

Job Overview:

Brand Manager

and drive business growth.

Key Responsibilities:

• Develop and execute comprehensive brand and marketing strategies across all lifecycle stages.
• Strengthen brand visibility and engagement through digital, influencer, and traditional marketing campaigns.
• Oversee SEO, PPC, SMO, ORM, and influencer marketing initiatives to maximize reach and ROI.
• Conduct market research to identify consumer insights, trends, and competitive opportunities.
• Collaborate with cross-functional teams and agencies to ensure consistent brand communication.
• Manage budgets, monitor campaign performance, and provide actionable insights for optimization.
• Lead PR initiatives, media relations, and promotional events to enhance brand reputation.
• Mentor and guide the marketing team to achieve strategic business objectives.

Key Qualifications:

• Master’s degree in Marketing, Business Administration, or related field.
• 10+ years of experience in brand management or digital marketing.
• Proven success in developing and executing high-impact marketing campaigns.
• Strong analytical, communication, and leadership skills.
• Experience with marketing analytics tools and campaign management platforms.
• Exposure to the financial services industry is a plus.