Brand Manager

Job Role

Designation

Infinix India Instagram - https://instagram.com/infinixindia?igshid=YmMyMTA2M2Y=

Infinix India Youtube - https://youtube.com/channel/UCQwZyFCmCgB6FWWVuxHkHpw

Role Synopsis –

• Assist the lead in developing overall communication strategy & GTM plans for brand’s product portfolio
• Provide category insights through competitive research, platform determination, benchmarking, messaging, and audience identification
• Drive the project scope, strategy, goals, deliverables, required resources and budget
• Lead the in-house creative teams in conceptualizing, designing and executing marketing campaigns
• Collaborate with departments like global IMC, product, sales etc. to develop robust product launch strategies
• Conduct in-depth analyses to determine program effectiveness and continuously improve programs

About Brand

Infinix isn’t just another tech brand—it’s the brand for the new generation! We’re not here to follow the rules or stick to a boring marketing calendar. We believe in capturing the moment, the vibe and the energy of today. At Infinix, we believe in making interesting conversations, checkout brand’s Instagram handle. Whether it’s a smartphone, laptop, tablet, or TWS, we’re redefining what it means to live the tech lifestyle. If you’re looking for a brand that gets you, inspires you, and dares to be different, welcome to Infinix. This role comes up to strengthen our Brand Marketing Team at Infinix Mobiles.Brand Communication (Smartphones Business) role is a high impact role and is central to building Infinix’s Marketing activities in India. As part of the India marketing team, the individual will lead local Marketing initiatives & drive project workflow from the GTM/Planning stage to implementation of all online Marketing campaigns for smartphone category. Consumer centricity, creativity, innovation and a knack of thinking outside the box is necessary. The candidate must be a strong people leader with a strategic thought process & a passion for Marketing. The role involves being a hands-on people manager & having effective people management skills is key.