Posted:1 day ago|
Platform:
Work from Office
Full Time
- *Brand Strategy*: Develop and execute comprehensive brand strategies to drive growth, increase market share, and enhance brand equity for our ice cream portfolio.
- *Marketing Planning*: Create and manage marketing plans, including product launches, promotions, and campaigns, to drive sales and brand awareness.
- *Consumer Insights*: Analyze consumer behavior, preferences, and trends to inform brand decisions and optimize marketing strategies.
- *Team Leadership*: Lead and mentor a team of brand professionals, providing guidance, feedback, and development opportunities.
- *Budget Management*: Manage brand budgets, ensuring effective allocation and ROI analysis.
- *Cross-Functional Collaboration*: Work closely with cross-functional teams, including sales, distribution, and production, to ensure alignment and maximum impact.
*Education*: Master degree in Marketing, Business, or a related field.
- *Experience*: 5+ years of experience in FMCG brand management, preferably in the ice cream or Food industry.
- *Skills*:
- Strong understanding of brand management principles and practices.
- Excellent analytical, problem-solving, and communication skills.
- Proven track record of driving brand growth and increasing market share.
- Experience with marketing analytics and ROI analysis.
RSPL Group
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