Brand Manager

Raisoni Group of Institutions

10 - 20 years

15 - 30 Lacs

nagpur

Posted:1 week ago| Platform:

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Skills Required

brand marketing brand building branding brand strategy brand educational marketing brand activation brand development brand management brand campaigns atl brand communication atl btl btl education industry digital branding institutional marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Raisoni Group of Institution is hiring for a Brand Manager.

Job Summary

Key Responsibilities

Develop and execute comprehensive brand strategies aligned with organizational goals
Maintain and strengthen brand identity, guidelines, and tone of voice
Plan and manage brand campaigns across digital, print, outdoor, and media platforms
Conduct market research to understand consumer behavior, trends, and competitor activity
Monitor brand performance, perception, and ROI of branding initiatives
Collaborate with internal teams to ensure brand consistency
Oversee content creation, advertising creatives, and promotional materials
Manage brand budgets and agency/vendor relationships
Support product/service launches and branding initiatives
Handle brand reputation management and crisis communication when required

Key Skills & Competencies

Strong understanding of branding and marketing principles
Excellent communication and presentation skills
Ability to think creatively with problem-solving ability
Analytical skills and market research interpretation
Project and cross-functional coordination
Knowledge of digital marketing and social media platforms

Educational Qualifications

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