Brand Manager

Company Description

Natch is a snack food start-up that believes in the value of keeping it real. We only use real, simple ingredients in our delicious, guilt-free snacks, staying true to our motto of snacking simple. Our commitment to running a lean and forward-thinking business ensures that we remain as naturally inspiring as our products. Natch never uses preservatives, artificial flavors, or any ingredients you wouldn't want to see on a product label. Join us in our mission to make snacking healthier and more enjoyable!

What you’ll do:

• Own the

  brand narrative and visual identity

  across digital, retail, and packaging.
• Develop and manage the

  content calendar

  — launches, campaigns, collaborations, and key retail moments.
• Oversee

  photoshoots, video production, and creative assets

  for social, ads, and website.
• Manage

  co-branding and influencer partnerships

  , ensuring alignment with brand values.
• Work with agencies and performance teams to ensure

  creative drives measurable results

  (CTR, ROAS, engagement).
• Build and maintain brand consistency across every touchpoint — from packaging to paid media.
• Partner closely with founders and leadership on

  marketing strategy, budgeting, and growth planning

  .

Who you are:

• 4–8 years of experience in

  brand or marketing roles

  , ideally in

  FMCG, D2C, or lifestyle brands

  .
• Strong eye for

  aesthetics, design, and storytelling

  — you care about how things look and feel.
• Skilled in managing shoots, creatives, and agencies; organized and execution-focused.
• Data-aware but brand-first: you can translate insights into creative that performs.
• Entrepreneurial mindset — resourceful, proactive, and able to thrive in a fast-paced, growing startup.

What’s in it for you:

You’ll shape one of India’s most exciting clean-label snack brands as it scales globally — with the freedom to experiment, collaborate, and build something that stands out in the market.

Qualifications

• Brand Management and Marketing skills
• Experience in Market Research and Data Analysis
• Proficiency in Customer Relationship Management (CRM)
• Strong written and verbal communication skills
• Ability to work collaboratively with cross-functional teams
• Bachelor's degree in Marketing, Business Administration, or related field
• Experience in the food industry is a plus