Brand Manager- Marketing

Role & responsibilities

• Strategic • To be involved in developing the annual / project specific branding strategy based on product segment and customer profile • To develop the Annual Brand Plan in conjunction with the Marketing Head, Sales & Agency
• Brand Development • Identifies and evaluates new markets and partnership opportunities through networking, attendance and participation with various industry and professional groups and networking associations • Implement brand standards related to brand identity (logos, colours, palettes, stationary and other intellectual property) • To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns • To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. • Brand tie-ups and relations, leveraging cross-brands to add value to Sunteck as a Brand • Collaborate with the digital team for all websites, keeping relevant information current, ensuring adequate data is made available to public in compliance with internal & regulatory compliance requirements (x. Share price data, property sale data, disclaimers etc)
• Market research and assessment • Analyze findings of market research studies and provide inputs to the marketing plan to determine target business lines, new customer/market segments, new geographic expansion opportunities etc. • Keep track of local, national, and international factors affecting the buying and selling of real estate and commercial spaces; Update senior management as need arises
• Marketing function management • Coordinate marketing activities and policies to promote products and services • Suggest promotions/ events/ other brand building activities to the marketing team and oversee implementation • Support brand building through professional networking • Monitor sale of projects as per plan • Coordinate with various agencies including advertising agencies to develop, maintain and promote the brand identity and external communication

Preferred candidate profile

• Key Performance Indicators (KPI) Quantitative • Marketing budget utilization • Brand Survey • Brand Valuation Qualitative • Effectiveness of branding related programs carried out • Employee satisfaction Index

• Qualifications & Experience

Essential • Preferred (2 yr full time) MBA degree or equivalent (Marketing & Communications) • 6/8 years of experience with 2 years in a similar role • If from agency background, should have handled real estate clients

Desired • 4 years of experience in similar role in a real estate company • Knowledge of Real Estate marketing • Strong knowledge in brand management & media management (specifically new age media)

• Knowledge & Skills

Technical / Functional • Brand management • Statistical forecasting • Market research and analysis • Knowledge of sales & marketing control systems • Public relations and media communications • Product/service placement • Integrated marketing communication

Leadership / Behavioral

Relationship building (both internal & external) • Planning and Organizing skills • Detail-orientation