Brand Manager- Marketing

Job Description

Role & responsibilities : Marketing Brand Manager Trims, Enamels & Woodcare. Custodian of the flagship brands under Dulux Enamels like 5in1, Lustre, Promise Enamel and Sadolin by Dulux, responsible to deliver on sales volume, revenue, market share and profit objectives of the Trims and Woodcare business through appropriate brand plans. Key Accountabilities P&L accountability - Ensuring Business Delivery on Trims and Woodcare portfolio in line with AOP (Annual Operating Plan) Drive high speed Innovation plans and manage the network to grow and deliver in white spaces through portfolio expansion Strategy Implementation of all brand activities to deliver top line and bottom line through cross functional teams and agencies Deliver on innovation pipeline for the portfolio Partner closely with R&D on product development process comprising of benchmarking, kitchen trials and on-field testing Lead the project network from product briefing to launch through collaboration with cross functional teams R&D, Factory & production planning, Procurement, Finance etc Develop pricing strategy for new products in the portfolio taking into account the current laddering and competition pricing Liaison with external agencies for packaging design and development Accelerate initial placement of product through sales support programs launch promotional offers, dealer meets & customer trial incentives Strategy Implementation Contribute to the development, reinforcement and implementation of long-term strategy and plans for the brand. Help in the development of, securing agreement to and implementation of annual brand plans & effort priorities to help the brand achieve its financial targets. Develop and implement effective & efficient consumer promotions to help achieve brand targets. Help develop and marketing campaigns for key influencers (contractors) to drive preference Responsible for the development and implementation of all communication and Point of Sale strategy Strengthen brand equity with consumers Build strong digital campaigns and communication for brand to start with activation on Digital Channel Build Service infrastructure with dedicated helpline to cater to consumers technical queries in the category Execute and plan ATL communication that drives brand consideration Leverage ATL media and digital and drive media efficiencies Build demand with sell in & sell out BTL activation plans Preferred candidate profile Looking for 5+ Years of experience into Marketing & Sales. Preferred PG into Marking.