Brand Manager

**Job Description:** As a Brand Manager, your role will involve developing and implementing comprehensive strategies to build brand awareness, equity, and profitability. You will conduct market research, analyze consumer behavior, trends, and competitor activity to inform brand positioning and strategy. Your responsibilities will also include creating and managing marketing initiatives, such as advertising, promotional materials, and digital and social media campaigns. It is essential to work closely with marketing, sales, product development, creative, and legal teams to ensure brand consistency and effective product launches. You will track and analyze sales and marketing statistics, monitor key performance indicators (KPIs), and report on campaign success to executive management. Additionally, you will establish and manage brand budgets, allocating resources effectively to achieve desired campaign results and profitability. Your role will also involve overseeing the product lifecycle from positioning and launch to ongoing management and end-of-life. **Key Responsibilities:** - Develop and implement comprehensive strategies to build brand awareness, equity, and profitability. - Conduct market research, analyze consumer behavior, trends, and competitor activity to inform brand positioning and strategy. - Create and manage marketing initiatives, including advertising, promotional materials, and digital and social media campaigns. - Work closely with marketing, sales, product development, creative, and legal teams to ensure brand consistency and effective product launches. - Track and analyze sales and marketing statistics, monitor key performance indicators (KPIs), and report on campaign success to executive management. - Establish and manage brand budgets, allocating resources effectively to achieve desired campaign results and profitability. - Oversee the product lifecycle from positioning and launch to ongoing management and end-of-life. **Qualifications Required:** - A bachelor's degree / MBA in marketing, business, communications, or a related field with 4+ years in Brand Management is required. - Deep understanding of consumer behavior and market trends. - Strong data analysis and market research skills. - Excellent communication and project management abilities. - Strategic thinking and creativity. - Ability to collaborate with diverse teams.,