Brand Manager

About Us:

Academy of Vedic Vidya is a pioneering platform offering live online courses in Vedic and occult sciences. We're expanding into a new vertical, launching a curated collection of spiritually charged and authentic products rooted in Vedic traditions.

Job Summary:

We're seeking a talented Brand Manager to launch and scale our new Vedic lifestyle products vertical. As Brand Manager, you'll define the brand's positioning, voice, and long-term vision, while driving product development, marketing, and customer loyalty initiatives.

Key Responsibilities:

• Brand Strategy & Identity:

  Define brand positioning, voice, and long-term vision.

• Go-to-Market (GTM) Execution:

  Plan and execute product launches and marketing campaigns.

• Product Development:

  Curate and develop high-quality, authentic Vedic products with vendors/suppliers.

• E-commerce Setup:

  Oversee website development, product listings, payments, logistics, and customer experience.

• Inventory Management:

  Manage inventory levels, track stock, and optimize inventory processes to ensure efficient order fulfillment and minimize stockouts or overstocking.

• Performance Marketing:

  Collaborate with internal or external teams to run paid campaigns across Meta, Google, and other platforms, managing ad budgets, creatives, targeting, and campaign optimization.

• Influencer & Community Marketing:

  Build partnerships with astrologers, occult experts, and influencers aligned with the brand.

• Content & Communication:

  Supervise all brand content – including product stories, packaging, emails, social media, and videos.

• Customer Loyalty:

  Build trust, drive reviews, user-generated content, and design loyalty or referral programs.

• Cross-Collaboration:

  Coordinate with the Academy of Vedic Vidya team for synergy and cross-promotion.

Requirements:

• 5+ years of experience in brand management, preferably in D2C wellness, spirituality, or lifestyle brands.
• Strong understanding of digital marketing, e-commerce, and product storytelling.
• Deep respect and curiosity for Vedic traditions, spirituality, and energy work.
• Entrepreneurial mindset, comfortable building from scratch, experimenting, and pivoting.
• Strong aesthetic sense, directing packaging, branding, and visual identity.

Why Join Us:

• Build a new sritual lifestyle brand from the ground up.
• Fast-growing ecosystem under SkillEnable Edutech Pvt Ltd.
• Combine meaning, tradition, and modern D2C.

To Apply:

• Send your resume with a short note on why you’re applying to s.mahek@academyofvedicvidya.com