2301 Brand Management Jobs - Page 19

Mahindra Mahindra Limited. is looking for Deputy Manager - BIW (ICE CDMM) to join our dynamic team and embark on a rewarding career journey Assist the Manager in the day-to-day operations of the business, including setting goals, developing strategies, and overseeing the work of team members Take on leadership responsibilities as needed, including managing team members and making decisions in the absence of the Manager Identify and address problems or challenges within the business, and develop and implement solutions Collaborate with other departments and teams to ensure smooth and efficient operations Maintain accurate records and documentation Contribute to the development and implementation of business plans and goals

Peetel Solutions Pvt. Ltd. is looking for Trainee Sales Executive to join our dynamic team and embark on a rewarding career journey Conduct market research to identify selling possibilities and evaluate customer needs Actively seek out new sales opportunities through cold calling, networking and social media Set up meetings with potential clients and listen to their wishes and concerns Prepare and deliver appropriate presentations on products and services Create frequent reviews and reports with sales and financial data Ensure the availability of stock for sales and demonstrations Participate on behalf of the company in exhibitions or conferences Negotiate/close deals and handle complaints or objections Collaborate with team members to achieve better results Gather feedback from customers or prospects and share with internal teams

JOB DESCRIPTION Job Purpose As a Therapy Business Manager you will be responsible for developing and implementing all sales strategies in the assigned market. Further you will drive primary and secondary sales, ensure brand presence in the assigned market and manage the distributor network to achieve desired sales/business objectives. Roles and Responsibilities in detail Business generation development: Achieve monthly, quarterly, half yearly and yearly sales target by promoting company s product ethically to customers as per the business plan Having science-based discussion with doctors and chemists for promotion of product in clinic and at chemist place Organizing Camps (CME) as per the division strategy and customer needs To plan and conduct merchandising and sampling activity as per Division strategy. Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows: 100% coverage of Doctors. Customer Call average as per the customer management plan of the division / therapy. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division. Prescription audit for Abbott brands and other competitors brands To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format. Identifying potential town and appointing distributor and customers (trade) in line with business philosophy Brand Management: Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy To carry out activities across trade and clinics for brand visibility To plan and attend Retail meets, Market Blitz etc. for sales growth Generate POBs for Abbott brands as per the business plan Recommend appointment of a party as a distributor after evaluating its commercial standing, credit worthiness and personal assets. Ensure that stock and sales statements have been sent by the distributors on due dates Ensure that the claims of the distributors are settled by company within specified time limits

Job Location - Nagaon, Assam Division - GenNext (General) As a Professional sales you will be responsible for the development and performance of all sales strategies in assigned market. Further you will drive primary sales, secondary sales and ensuring brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives thereby ensuring achievement of financial and ethical objectives of the division as per the business strategy. To achieve this you will have authority to develop your customer management plan, approve expiry products issue credit note for distributors under your control, recommending appointment and credit limits of distributors, develop, execute plan your resource utilization and participate in Strategy Execution review meetings to ensure alignment. You have a very important role to play in Divisions success. Roles and Responsibilities in detail Area Business Planning: Plan for monthly and quarterly business. Plan for Trade activation business and over all sales Plan demand generation and fulfillment Monitor actual Sales and mid course corrections and inputs to reduce variance against expectations Prescription audit for Abbott brands and other competitors brands To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format. Identifying potential town and appointing distributor and customers (trade) in line with business philosophy Business generation development: Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place Organizing Camps (CME) as per the division strategy and customers need To carry out activations across trade and clinics for brand visibility To plan and conduct merchandising and sampling activity as per Division strategy. Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre determined intervals, effective in clinic / trade promotion and feed back to the company Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows: a. 100% coverage of Doctors. b . Customer Call average as per the customer management plan of the division / therapy. c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division. Brand Management: Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy To plan and attend Retail meets, Market Blitz etc for sales growth LOCATION: India > Kolkata : Mediasiti Building t

The purpose of this role is to assist with the planning, reviewing and optimisation of Display campaigns whilst supporting the team in reporting and managing client accounts. Key responsibilities:Focuses on day-to-day executionProactively reviews and manages client data to ensure optimal performance on all campaignsTracks and reports on campaign results, gathers data analysis and participates in weekly callsGenerates campaign reports and is responsible for pacing, QA and traffickingDevelops and maintains accurate project plans for client status updates Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries CORE JOB RESPONSIBILITIES Business generation development: Achieve monthly, quarterly, half yearly and yearly sales target by promoting companys products ethically to customers as per the business plan, also ensure Doctor / Customer Call average as per the customer management plan of the division Organizing Camps (CME) as per the division strategy and customer needs Facilitate the process of successful new product launch. To create and update customer list as per the therapy and product of the division. Ensure Ipad adoption (if applicable) as per division norms and adherence to CLM calls Brand Management: Prescription audit for Abbott brands and other competitors brands Generate POBs for Abbott brands as per the business plan REQUIRED EXPERIENCE BSc/ B. Pharm or Any Graduate with minimum 2 years of prior experience as a Medical Representative PREFERRED EXPERIENCE Candidate with prior/current experience in the same therapy. Candidates from MNC and top Indian Pharma companies will have added advantages. Fluent and confident in communication LOCATION: India > Kolkata : Mediasiti Building t

Voltech Engineers Global is looking for Marketing Executive to join our dynamic team and embark on a rewarding career journey Researching and brainstorming each stage of the project. Delegating assignments to members of the graphics and advertising departments, as needed. Supervising employees' work, providing direction and clarification, as needed. Ensuring adherence to clients' specifications. Coordinating efforts to ensure that campaigns are completed. Adhering to time and financial restrictions. Tracking changes in consumer engagement following the roll-out of each marketing campaign. Compiling reports detailing the effects exerted by each campaign, and sharing these with clients.

Role Purpose The Senior Manager, Weddings Marketing drives the strategic direction and growth of the weddings segment at the corporate level, taking full ownership of the wedding marketing business plan, developing new channels to reach target audiences and ensuring measurable results Key Accountabilities Develop and implement a comprehensive marketing strategy for the wedding segment, take ownership of the weddings marketing Business Plan and outline key marketing initiatives for growth in line with overall company goals. Lead and manage end to end project involving dedicated wedding-related branding, channels and content development, such as microsites or websites, landing pages and social media profile to build a robust online presence for the companys wedding offerings. Create and oversee multi-channel marketing campaigns to drive awareness and lead generation for the weddings business, including digital, print, OOH, social media, PR and events. Monitor and evaluate the effectiveness of marketing campaigns/ initiatives, adjusting strategies to optimize results, and report to key stakeholders. Define and Maintain key relationships and partnerships with wedding planners, key influencers, event organizers (wedding fairs, expos, etc.) and third-party platforms to boost visibility and promote the weddings business. Key Skills Experiences Educational Attainment: Masters and /or Bachelors Degree in Hospitality, Business Administration, Marketing, Communications or an equivalent combination of education and work-related experience. Critical Expertise Experience: ~10-15 years progressive work-related experience with demonstrated understanding of brand positioning, marketing strategies and campaign deployment. Experience in luxury hospitality is preferred but not compulsory. Attitude and Commitment are the most important qualities we look for. Knowledge of channels and experience in driving digital media strategies including social. Prior exposure to the Indian wedding industry landscape is desirable. Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies. Demonstrated communication skills including ability to influence and ability to build and maintain internal external relationships. Technical Skills Knowledge: Excellent knowledge of marketing principles including Marketing planning, brand management, integrated marketing campaigns, roll out measurement Demonstrated project management skills in organizing, planning and executing large size projects Must possess superior problem-solving skills combined with stakeholder management and team leadership skills Role Purpose The Senior Manager, Weddings Marketing drives the strategic direction and growth of the weddings segment at the corporate level, taking full ownership of the wedding marketing business plan, developing new channels to reach target audiences and ensuring measurable results Key Accountabilities Develop and implement a comprehensive marketing strategy for the wedding segment, take ownership of the weddings marketing Business Plan and outline key marketing initiatives for growth in line with overall company goals. Lead and manage end to end project involving dedicated wedding-related branding, channels and content development, such as microsites or websites, landing pages and social media profile to build a robust online presence for the companys wedding offerings. Create and oversee multi-channel marketing campaigns to drive awareness and lead generation for the weddings business, including digital, print, OOH, social media, PR and events. Monitor and evaluate the effectiveness of marketing campaigns/ initiatives, adjusting strategies to optimize results, and report to key stakeholders. Define and Maintain key relationships and partnerships with wedding planners, key influencers, event organizers (wedding fairs, expos, etc.) and third-party platforms to boost visibility and promote the weddings business. Key Skills Experiences Educational Attainment: Masters and /or Bachelors Degree in Hospitality, Business Administration, Marketing, Communications or an equivalent combination of education and work-related experience. Critical Expertise Experience: ~10-15 years progressive work-related experience with demonstrated understanding of brand positioning, marketing strategies and campaign deployment. Experience in luxury hospitality is preferred but not compulsory. Attitude and Commitment are the most important qualities we look for. Knowledge of channels and experience in driving digital media strategies including social. Prior exposure to the Indian wedding industry landscape is desirable. Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies. Demonstrated communication skills including ability to influence and ability to build and maintain internal external relationships. Technical Skills Knowledge: Excellent knowledge of marketing principles including Marketing planning, brand management, integrated marketing campaigns, roll out measurement Demonstrated project management skills in organizing, planning and executing large size projects Must possess superior problem-solving skills combined with stakeholder management and team leadership skills

Key Responsibilities Strategic Planning: Develop and implement comprehensive retail marketing strategies that align with business objectives and drive store performance. withe.co Campaign Management: Plan and execute in-store promotions, events, and product launches to engage customers and boost sales. HRBlade Market Analysis: Conduct market research to understand consumer behavior, industry trends, and competitive landscape, using insights to inform marketing strategies. withe.co +1 HRBlade +1 Brand Management: Ensure consistent brand messaging and visual merchandising across all retail touchpoints. Collaboration: Work closely with cross-functional teams, including sales, product development, and operations, to align marketing efforts with business goals. Performance Monitoring: Analyze sales data and campaign performance metrics to assess the effectiveness of marketing initiatives and make data-driven adjustments. Vendor Management: Manage relationships with external agencies, vendors, and partners to execute marketing campaigns and initiatives.

product launches brand-building promotional campaigns increase brand visibility

product launches brand-building promotional campaigns increase brand visibility

Job Title: Head of Brand Company: Circles.Life - Jetpac Location: India Type: Full time About [Circles Life Jetpac]: Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. Were a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think youve got the guts, the smarts, and the hustle to join us, then keep reading! Job Overview Jetpac is seeking a visionary Brand and Creative Marketing Director to lead our brand strategy, creative vision, and marketing execution. This role will define how Jetpac is perceived globally, driving engagement and growth through compelling storytelling, innovative campaigns, and a seamless brand experience. As a key leader in our marketing organization, you will inspire a team of creative professionals and collaborate cross-functionally to deliver world-class content and experiences for travelers everywhere. Key Responsibilities Brand Strategy & Identity Develop and evolve Jetpac s brand identity, voice, and visual language. Define and execute a comprehensive brand strategy that aligns with business objectives and market opportunities. Creative Leadership Lead and mentor a team of designers, copywriters, content creators, and influencers. Oversee the creation of high-impact creative assets, including digital, print, video, and experiential content. Ensure all creative output is consistent with Jetpac s brand standards and business goals. Marketing Strategy & Campaigns Spearhead the development and execution of multi-channel marketing campaigns that drive brand awareness, customer acquisition, and retention. Collaborate with product, sales, and customer support teams to ensure creative alignment with product launches and company initiatives. Lead content strategy, including influencer partnerships, user-generated content, and travel hacks to amplify Jetpac s reach. Cross-Functional Collaboration Work closely with engineering, product, and customer support to ensure a seamless, brand-led user experience. Facilitate creative workshops and brainstorming sessions to foster innovation and fresh ideas. Performance & Analytics Implement and monitor key performance indicators (KPIs) for creative and marketing initiatives, including: Branded Searches: Track and optimize the volume of searches directly referencing the Jetpac brand. Organic Orders: Measure and analyze orders generated through organic (non-paid) marketing channels. Analyze campaign results, user engagement, and market trends to optimize future efforts. Present insights and recommendations to senior leadership and stakeholders Resource & Budget Management Manage creative and marketing budgets, ensuring projects are delivered on time and within budget. Identify and allocate resources efficiently to maximize impact. Industry Trends & Innovation Stay ahead of travel and technology trends, identifying new creative opportunities and channels. Champion creative experimentation and data-driven decision-making. Requirements 8+ years of experience in brand management, creative direction, or marketing leadership, preferably within travel, tech, or related industries. Proven track record of building and evolving brands in dynamic environments. Strong portfolio showcasing expertise in branding, campaign development, and content creation. Experience leading and inspiring creative teams, including designers, copywriters, and content creators. Exceptional communication, storytelling, and presentation skills. Data-driven mindset with the ability to analyze creative performance and optimize strategies. Bachelor s or Master s degree in Marketing, Communications, Design, or a related field. Preferred Experience Experience working with influencers and managing influencer marketing campaigns. Familiarity with travel tech products and global connectivity solutions. Startup experience a must, with D2C/B2C experience preferred. Background in startup or high-growth environments. Desired Skills Proficiency in creative tools such as Adobe Creative Suite, Figma, or similar. Understanding of digital marketing channels and content distribution strategies. Ability to balance creative vision with business objectives. What We Offer Competitive salary and performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to shape the brand of a dynamic and innovative global travel tech company. Career growth and professional development opportunities.

product launches brand-building promotional campaigns increase brand visibility

Responsibilities: * Develop employer brand strategy * Manage social media presence * Measure impact on business results * Collaborate with clients & stakeholders * Create engaging content Flexi working

Responsibilities: * Develop brand identity & execute strategies * Measure success through analytics * Collaborate with cross-functional teams on campaigns * Manage budgets & resources effectively

product launches brand-building promotional campaigns increase brand visibility

Pproduct launches brand-building promotional campaigns increase brand visibility.

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We seek a highly motivated and result-driven Brand Partnership Manager to join our B2B team. This role is focused on creating strategic partnerships with Brands to drive brand visibility and new customer acquisition through innovative co-branded campaigns. Key Responsibilities: ‚ Identify and onboard leading FMCG brands for strategic partnerships. ‚ Design and execute co-branded campaigns integrating Paytm's offering with the brands. ‚ Lead end-to-end partnership lifecycle - from ideation, negotiation, execution, to performance tracking. ‚ Collaborate with internal teams (marketing, tech, legal, finance) to ensure seamless execution and tracking. ‚ Analyze performance metrics and continuously optimize campaigns for better ROI and customer engagement. ‚ Maintain strong relationships with partner brand stakeholders to ensure long-term collaboration and account growth. Skills that will help you succeed in this role: ‚ 5-6 years of experience in brand partnerships or strategic alliances (preferably in FMCG, FinTech, or consumer marketing). ‚ Strong understanding of co-branded campaigns, offline-to-online marketing integrations. ‚ Excellent communication, negotiation, and stakeholder management skills. ‚ Ability to think strategically while managing execution on the ground. ‚ Self-starter with a high degree of ownership and entrepreneurial mindset. Why join us Merit-based culture that thrives on self-motivated & driven individuals who are set out to make a successful career in Indias fastest-growing Fintech Organization. Agile & democratic setup that gives space to your creativity, and offers the opportunity to work at scale coupled with an environment that encourages diverse perspectives at all times. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants- and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!

Product launches Brand-building Promotional campaigns Increase brand visibility

Job Title - Gen AI Led Marketing Reinvention Strategy Lead Senior Manager - GN SONG Management 06 Senior Manager Location:Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad Must have skills:Generative AI Good to have skills:marketing strategy, AI/Gen AI, agentic AI, agency experience, and Marketing OS experience. Job Summary : The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner. We are seeking a visionary Senior Manager to lead and scale our Gen AI-led Marketing Reinvention Strategy offering. This role is designed for a strategic thinker and thought leader with deep expertise in Generative AI, marketing transformation, and business consulting with proven leadership skills. You will work at the intersection of strategy, operating model transformation, and AI/Gen AI innovation, helping CMOs and CDOs unlock next-gen marketing capabilities. As a subject matter expert and business builder, you will shape offerings, drive market conversations, and develop compelling client value propositions while also steering large-scale transformation programs across marketing functions. Roles & Responsibilities: Act as a visionary thought leader and subject matter expert by contributing to industry PoVs and whitepapers. Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs. Manage C Suite and identify and drive new business in Generative AI engagements. Design future-fit operating models incorporating Generative AI tools and workflows. Create a compelling north star vision and future-state blueprint for marketing organizations. Collaborate with cross-functional teams to drive transformation across people, process, and technology. Design and execute change management and adoption strategies, including upskilling and training programs tailored to GenAI integration. Develop robust business and value cases for GenAI-led marketing transformation initiatives, quantifying potential impact across efficiency, effectiveness, and experience metrics to secure stakeholder buy-in and drive investment decisions Act as a trusted advisor to CMO/CDO in identifying innovation opportunities through GenAI and build strong lasting relationships. Lead high-performing, multi-functional teams including consultants, managers, technical & functional teams to deliver transformation outcomes with speed and quality. Support Go-To-Market initiatives in collaboration with sales teams to shape and win transformational deals. Stay ahead of the curve on the latest GenAI trends, tools, and best practices and translate them into client-relevant strategies. Professional & Technical Skills: MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology 13-20 years of experience with at least 4 years in marketing strategy, AI/Gen AI, agentic AI, agency experience, and Marketing OS experience. Proven experience in applying Generative AI or AI-led innovation in marketing. Deep understanding of GenAI capabilities, foundation models, and their relevance to marketing operations Experience in driving business by engaging with leadership and C Suite. Hands-on experience in managing operating model design, strategic assessments, and change management programs Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.) Functional expertise of AI/Gen AI along with broad understanding of foundation model & LLMs Experience in working with senior to top management levels within existing organization / client organizations Excellent storytelling and communication skills, with the ability to influence both technical and business audiences Understanding of consulting methodologies, project management frameworks, and the ability to translate client needs into actionable project plans Strong problem-solving skills, analytical mindset, and the ability to apply Generative AI methodologies to address complex business challenges Experience in working with clients across multiple industries like CPG, S&P, Finance, Lifesciences, etc. Additional Information: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. About Our Company | Accenture Qualification Experience:Minimum 13 20 years of experience is required Educational Qualification:MBA

Job Title: Marketing Head/Director of Marketing Location: Gurgaon Job Summary: We're seeking an experienced Marketing Head/Director of Marketing to lead our marketing efforts and drive business growth. You'll develop and execute marketing strategies to reach new customers, build brand awareness, and increase revenue. Key Responsibilities: 1. Marketing Strategy: Develop and execute comprehensive marketing strategies. 2. Team Management: Lead and manage a team of marketing professionals. 3. Brand Management: Oversee brand identity, messaging, and tone. 4. Digital Marketing: Develop and execute digital marketing campaigns. 5. Data Analysis: Analyze marketing metrics to optimize campaigns. 6. Collaboration: Work closely with sales, product, and other teams. Requirements: 1. Experience: 5-8 years in marketing leadership roles. 2. Skills: Strategic thinking, leadership, communication, and analytical skills. 3. Knowledge: Familiarity with marketing tools, software, and trends. Nice to Have: 1. Industry experience: Experience in Logistic industry 2. Digital marketing expertise: Expertise in digital marketing channels. 3. Data-driven: Experience with data analysis and marketing metrics. What We Offer: 1. Competitive salary 2. Growth opportunities: Opportunities for professional growth. 3. Dynamic environment: Collaborative and fast-paced work environment. If you're a strategic marketing leader with a passion for driving growth, we'd love to hear from you!

Role Purpose The purpose of this role is to provide solutions and bridge the gap between technology and business know-how to deliver any client solution Do 1. Bridging the gap between project and support teams through techno-functional expertise For a new business implementation project, drive the end to end process from business requirement management to integration & configuration and production deployment Check the feasibility of the new change requirements and provide optimal solution to the client with clear timelines Provide techno-functional solution support for all the new business implementations while building the entire system from the scratch Support the solutioning team from architectural design, coding, testing and implementation Understand the functional design as well as technical design and architecture to be implemented on the ERP system Customize, extend, modify, localize or integrate to the existing product by virtue of coding, testing & production Implement the business processes, requirements and the underlying ERP technology to translate them into ERP solutions Write code as per the developmental standards to decide upon the implementation methodology Provide product support and maintenance to the clients for a specific ERP solution and resolve the day to day queries/ technical problems which may arise Create and deploy automation tools/ solutions to ensure process optimization and increase in efficiency Sink between technical and functional requirements of the project and provide solutioning/ advise to the client or internal teams accordingly Support on-site manager with the necessary details wrt any change and off-site support 2. Skill upgradation and competency building Clear wipro exams and internal certifications from time to time to upgrade the skills Attend trainings, seminars to sharpen the knowledge in functional/ technical domain Write papers, articles, case studies and publish them on the intranet Mandatory Skills: Digital Marketing Consulting. Experience: 5-8 Years. >

Product launches brand-building promotional campaigns increase brand visibility

Here is the job description Title: Brand Communication Manager Location: Gurugram Job Type: Contractual (9 months) Key Responsibilities: Lead full-funnel communication campaigns for core products and new launches. Drive (SSSG) through calendar-based campaigns and tactical initiatives. Create platform-specific content tailored for high impact across digital, TV, in-store, and social. Support smart market expansion with localized messaging strategies. Lead Taste-led, regional, and youth-focused campaigns to build relevance and buzz. Ensure inclusive and diverse representation in all brand communication. Track performance metrics and optimize campaigns for effectiveness. Requirements: 68 years of experience in brand/marketing communication, preferably in QSR, FMCG, or Digital / advertising agency/ Strong grasp of consumer insights, campaign planning, and content strategy. Hands-on experience with cross-functional teams and agency management.

Job Responsibilities: Develop and Execute PR Strategies Design and implement comprehensive public relations campaigns to enhance brand visibility and reputation. Align PR strategies with company goals and marketing initiatives. Media Relations Build and maintain strong relationships with journalists, editors, influencers, and media outlets. Serve as the primary point of contact for media inquiries and press communications. Press Releases & Content Creation Write, edit, and distribute press releases, media kits, speeches, and other PR materials. Ensure messaging consistency across all communications. Crisis Communication Develop crisis communication plans and manage response during reputation-sensitive situations. Act swiftly and tactfully to protect the companys image. Event Management Plan and coordinate press conferences, product launches, media briefings, and public events. Collaborate with event and marketing teams to ensure seamless execution and media coverage. Monitor Media Coverage & Public Perception Track media mentions, industry news, and public sentiment. Provide regular reports and insights to senior management, measuring the impact of PR activities. Internal Communications Support employee engagement by aligning internal communications with external messaging. Collaborate with HR and leadership for announcements and culture-building initiatives. Brand Reputation Management Ensure brand consistency and positive public perception across all platforms. Manage online presence, including social media PR strategies and reputation management. Influencer & Stakeholder Engagement Identify and engage with key stakeholders, brand ambassadors, and influencers for collaborative campaigns. Foster relationships that support business development and brand trust. Budgeting and Reporting Manage PR budgets and negotiate with media partners and service providers. Track ROI and report KPIs for all PR activities.Role & responsibilities