Brand Lead

Key Responsibilities for Brand Lead position:

1. Brand Strategy & Positioning:

• Develop and execute a comprehensive brand strategy to strengthen TrackWizzs position in the RegTech industry.
• Define brand guidelines, tone, and messaging across all communication channels. Monitor market trends and competitor activities to refine brand positioning.
• Ensure consistency in brand communication across web, social media, marketing collaterals, and offline activations.

2. Content Calendarization & Execution:

• Plan, create, and manage the content calendar to align brand messaging with industry trends and business goals.
• Collaborate with internal teams to ensure timely execution of content across platforms.
• Oversee the creation of blogs, case studies, whitepapers, social media posts, email campaigns, and PR materials.

3. Brand Campaigns & Digital Growth:

• Design and execute online and offline brand campaigns that enhance awareness and engagement.
• Work closely with the performance marketing and design teams to create compelling campaign assets.
• Leverage SEO, SEM, paid social, and influencer marketing to scale brand reach.
• Analyze and report on campaign performance, using data-driven insights for continuous improvement.

4. Community Growth & Engagement:

• Build and nurture a community of followers, customers, and industry professionals across platforms like Instagram, LinkedIn, Twitter, and YouTube.
• Foster audience engagement through interactive content, webinars, lives, discussions, and community-driven initiatives.
• Identify and collaborate with industry influencers to enhance brand credibility.

5. Video Content Strategy:

• Develop and execute a video content plan to drive higher engagement and brand storytelling.
• Work with designers, videographers, and content creators to produce explainer videos, customer testimonials, product demos, and thought leadership content.
• Optimize video content for SEO, social media, and paid advertising.

6.Team Management & Coordination:

• Lead, mentor, and groom the brand and content team for enhanced coordination and efficiency.
• Ensure cross-functional collaboration between marketing, product, and sales teams to maintain brand consistency.
• Provide regular feedback and conduct training sessions to improve team performance and creativity.

Key Skills & Qualifications:

• 4-6 years of experience in brand strategy, content marketing, and digital marketing. Proven expertise in managing brand campaigns across digital and offline platforms. Strong understanding of media, content marketing, and social media growth strategies. Experience in video content creation and marketing.
• Hands-on experience in community building and engagement.
• Ability to analyze campaign performance and drive data-driven decision-making. Excellent communication, storytelling, and leadership skills.
• Familiarity with marketing tools like Google Analytics, SEMrush, HubSpot, Hootsuite, Canva, Adobe Suite, and video editing tools is a plus.