Brand Lead

As the Brand Lead at The ePlane Company, you will have a significant impact on the development and enhancement of our brand presence in the Indian market and beyond. Your primary responsibility will be to create and execute effective brand strategies that resonate with our target audience while embodying our company's vision and values. Your role will require a combination of creativity, innovation, and strategic thinking to lead initiatives that increase brand awareness, drive engagement, and foster brand loyalty. You will be tasked with developing and implementing strategic brand plans to position our eVTOL company as a key player in the Urban Air Mobility (UAM) sector. Collaboration with various teams such as marketing, product development, and business development will be essential to ensure brand consistency and alignment across all touchpoints. Additionally, you will lead efforts to refine our unique value proposition, enhance brand positioning, and effectively communicate our brand story. In your capacity as Brand Lead, you will oversee the development and continuous improvement of brand assets and creative content, including advertising campaigns, digital content, and promotional materials. It will be crucial to maintain alignment with brand guidelines and messaging while conducting market research and analysis to identify emerging trends, consumer insights, and competitive landscapes for optimizing brand strategy. Managing relationships with external partners and agencies to support brand initiatives, including advertising, PR, and event management, will also fall under your purview. Monitoring and measuring the effectiveness of brand campaigns and initiatives, analyzing key metrics and performance indicators to optimize strategies and drive continuous improvement will be part of your responsibilities. Furthermore, you will play a key role in fostering a strong brand culture internally, ensuring alignment with the brand vision and values among team members and empowering them to act as brand ambassadors. To be successful in this role, you should hold a Bachelor's degree in Marketing, Communications, Business Administration, or a related field, with an MBA preferred. A minimum of 3 years of experience in brand management, marketing, or related roles, particularly within the technology or automotive industry, is required. You should possess strong creative and strategic thinking skills, excellent communication abilities, and the capacity to collaborate effectively with internal teams and external partners. An analytical mindset, proficiency in data analysis, and a passion for innovation and sustainability, particularly in urban mobility and eVTOL technology, are also essential. Demonstrated leadership capabilities and the ability to motivate team members in a fast-paced environment to achieve shared goals are crucial attributes for this role. The work scenario for this position is hybrid, and the compensation package will be discussed post the final interview round. We are seeking a candidate with a genuine passion for branding and a drive to tackle the challenges associated with entering a new and niche market. Embracing this role will undoubtedly be a roller-coaster ride, but one that you will find rewarding and fulfilling.,