Brand Growth Manager

As the Marketplace Growth and Optimization Manager, you will be responsible for taking end-to-end ownership of select exclusive creator categories on the platform. Your role will involve building visibility, revenue, and strategic importance for these categories. You will lead a regional and central team to manage, scale, and optimize the creator supply network across various geographies. Developing strategies to enhance creator discovery, implementing competitive pricing structures, and driving initiatives to increase order volumes and brand spending will be key aspects of your responsibilities. Additionally, you will be expected to establish and manage strategic partnerships to strengthen the exclusive supply network and unlock additional value opportunities. Your role will also entail leading creator onboarding and engagement initiatives, ensuring a diverse and high-quality pool of creators while maintaining consistency and efficiency in processes. Building trust-based relationships with creators to achieve best-in-industry pricing, service quality, and retention will be crucial. Collaboration with demand teams to develop and launch creator packages aligned with brand needs and overseeing seamless brand-creator transactions will be part of your day-to-day tasks. In terms of performance metrics and KPIs, you will be responsible for complete P&L ownership of assigned creator categories. Tracking key metrics such as revenue, order volume, creator retention, and feature adoption will be essential to drive continuous improvement. Designing, implementing, and monitoring KPIs to ensure high-quality and timely campaign delivery, enhancing brand satisfaction, and encouraging repeat business will also be a part of your role. Your ability to collaborate cross-functionally with internal teams such as marketing, product, tech, operations, and finance will be critical in executing category-level and central projects aligned with company objectives. Aligning marketplace supply initiatives with broader brand campaigns, acting as the point of contact for stakeholders, and regularly updating them on performance, challenges, and opportunities will be important tasks in your role. Furthermore, you will be responsible for defining and executing a clear roadmap to scale the marketplace across India and lay the foundation for global expansion. Analyzing industry trends, market dynamics, and competitor offerings to maintain a competitive edge and proactively adjust strategies will be essential. You will also focus on solving structural challenges, innovating new revenue streams, and creator monetization models for sustained scale at the central level. To qualify for this role, you should have at least 4+ years of experience in the Marketplace domain. An analytical mindset with the ability to interpret data and provide actionable insights is required. Strong negotiation, communication, problem-solving abilities, stakeholder management skills, and proficiency in SQL, Advanced Excel, and BI tools are necessary. Experience in P&L management of a category would be preferred for this position.,