Brand Executive

We are looking for a dynamic and proactive Brand Executive to plan, coordinate, and execute brand activities through exhibitions, trade shows, and promotional events. The ideal candidate should have a strong understanding of brand positioning, visual merchandising, and customer engagement strategies in a live event setting.

Key Responsibilities:

Plan and manage the company’s participation in exhibitions, trade shows, and industry events.

Coordinate with design agencies and vendors for stall design, branding materials, and logistics.

Ensure brand guidelines are maintained across all exhibition displays and communication.

Collaborate with internal teams (sales, marketing, product) to align messaging and objectives.

Prepare pre-event planning schedules and post-event reports including feedback and ROI analysis.

Source and manage exhibition materials such as brochures, samples, merchandise, and banners.

Track industry events and make recommendations for participation to enhance brand visibility.

Liaise with event organizers and handle all compliance, registration, and documentation.

Support branding activities across digital and print channels when not engaged in exhibitions.

Key Requirements:

Bachelor’s degree in Marketing, Event Management, or related field.

2–5 years of experience in branding, exhibitions, or event marketing.

Strong project management and organizational skills.

Excellent communication and negotiation skills.

Proficiency in MS Office; experience with design tools (Photoshop, Illustrator) is a plus.

Willingness to travel frequently for exhibitions and events.

Creative mindset with an eye for aesthetics and detail.

Preferred Skills:

Familiarity with brand activation and customer engagement tactics.

Basic understanding of booth layout, lighting, AV setups, and display planning.