Brand Development Manager

Role Overview: As a Sr. Manager / Manager (Brand Development) in South Mumbai with 8 - 12 years of experience in brand management, marketing strategy, or a similar leadership role, you will be a dynamic and visionary leader shaping, expanding, and nurturing multiple in-house and partner brands across a pan-India network of premium retail and food & beverage touchpoints. Your role will require a balance of strategic thinking, creative leadership, and sharp execution to ensure consistent brand resonance with customers and exceptional experiences delivery. Key Responsibilities: - Innovation & Concept Development: - Ideate and incubate new F&B and retail concepts based on market demand and traveler behavior. Lead pilot testing and scale-up initiatives. - Brand Strategy & Positioning: - Develop and implement comprehensive brand strategies aligning with the company's vision and business goals. Define unique brand propositions for different concepts under the portfolio. - Consumer Insight & Market Research: - Utilize customer insights and market trends to refine brand strategies. Initiate and interpret research to guide brand evolution and new concept development. - Partnership & Collaboration: - Collaborate closely with operations, business development, design, and culinary teams to ensure consistent brand expression across all customer touchpoints. - Brand Performance & Analytics: - Track and report on brand health metrics. Utilize data to optimize campaigns, enhance brand experience, and support business growth objectives. - Vendor & Agency Management: - Manage external creative, media, and research agencies. Ensure high-quality outputs and cost-effective execution. - Team Leadership: - Lead and mentor a team of brand managers and marketing professionals. Foster a culture of creativity, ownership, and results. Qualifications Required: - 8-12 years of experience in brand management, marketing strategy, or a similar leadership role. - Strong strategic thinking and creative leadership skills. - Excellent communication and collaboration abilities. - Proven track record in brand development and management. - Experience in team leadership and mentorship.,