Brand Development Manager

As a Brand Development Manager at Avias India, a fast-growing kitchenware company, you will play a crucial role in strengthening the brand's presence, driving consumer engagement, and contributing to long-term growth. Your primary responsibilities will include: - Develop and execute brand strategies to increase awareness, loyalty, and market share. - Collaborate with design, content, digital, and product teams to ensure brand consistency across all touchpoints. - Analyze market trends and competitor activities to identify growth opportunities. - Plan and manage branding campaigns, partnerships, and promotional activities. - Track brand health metrics (awareness, perception, engagement) and generate performance reports. - Lead product launches and develop compelling brand stories and positioning. - Work closely with sales and marketing to align brand messaging with campaigns. - Ensure all external communication reflects the brand voice and tone. In order to excel in this role, you should meet the following qualifications: - Bachelor's degree in Marketing, Business, Communications, or related field. - Minimum of 3 years of experience in brand marketing or brand development. - Strong understanding of consumer behavior, market research, and positioning. - Excellent verbal and written communication skills. - Creative thinker with an eye for design and storytelling. - Proficient in using brand analytics tools and digital marketing platforms. Nice to have qualifications include: - Experience in the D2C sector. - Hands-on experience with influencer or content-led marketing. - Prior experience in managing product packaging or brand identity rollouts.,