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Brand and Marketing - Marketing Automation - Senior Associate

Brand and Marketing - Marketing Automation - Senior Associate

2 - 4 years

11 - 16 Lacs

kochi

Posted:1 week ago| Platform:

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Skills Required

digital marketing data compliance data management marketo html email marketing css project management microsoft azure sharepoint wrike artificial intelligence marketing zendesk marketing campaigns campaigns brand marketing agile jira

Work Mode

Work from Office

Job Type

Full Time

Job Description

Your key responsibilities

Tactical execution of Marketing Automation campaigns with varying complexities and sizes

Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must

Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution

Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases

Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data

Support process improvements and educate users on campaign best practices

Standardization and documentation of technical processes using our internal systems

Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns

Act as a brand champion, ensuring that all external campaigns and online content support the firms brand and business strategy and compliant to risk and quality safeguards set by EY

Work towards organizational objectives along with stakeholders project

Skills and attributes for success

Analytical thinking

Data-Driven Decision Making

Audience Segmentations and targeting

Stakeholder management

Troubleshooting

Familiarity with Agile planning and Agile project management skills

To qualify for the role, you must have

Any university degree or college diploma in Digital Marketing or a related field.

Understanding of Digital Marketing eco-system and marketing automation

Experience in Marketing Automation campaign configuration

Min. 5 years of experience, and min. 3 years with Marketo

Ability to translate business needs into technical solutions in MA platform.

Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, youll also have

Strong interest in data management and analytics

Storytelling and consulting skills

Attention to detail

Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.

Having Marketo Engage Expert certification is plus

Technologies and Tools

Marketo or any other Marketing Automation platform

Workflow management tools e.g.Jira/Azure boards/Wrike/Zendesk/Workfront etc

Microsoft Office

SharePoint

Working knowledge of HTML, CSS, and scripting

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Brand and Marketing - Marketing Automation - Senior Associate