Lead - Content Strategist

About Us:

Solinas, a deep-tech startup incubated at IIT Madras, is Indias pioneering asset management venture transforming the water and sanitation sector. Recognized and commended by Prime Minister Narendra Modi, Solinas is on a mission to tackle pressing challenges such as manual scavenging, water accessibility, and the prevention of floods and sewer overflows. At the core of our vision lies a commitment to developing homegrown, affordable robotics and AI solutions for pipeline inspections, manhole and septic tank cleaning, and underground asset management. Since 2018, we have transformed operations across 30+ cities, earning accolades such as Best On-Campus Startup by the Economic Times, an appearance on Shark Tank India, and partnerships with industry leaders like Ashirvad Pipes and The/Nudge Institute. On the global stage, Solinas has been named Best Southeast Asian Startup by Imagine H2O a testament to our innovation, impact, and purpose-driven growth.

Water, Sanitation, and Hygiene (WASH) is a well-known acronym. However, both India and the world still have a long way to go in understanding its true civic and economic implications. About the Role: As a Content Strategist at Solinas, you will gain insight from subject matter experts into the nuances of Water and Sanitation on a national and international scale. Using these learnings, you will need to drive internal and external communications to achieve two primary outcomes: - Position us as a Social Enterprise and a WASH Thought Leader - Strengthen industrial and civic relevance for our solutions Doing these will involve conceptualizing and executing informative, credible, and appropriately creative content collaterals ranging from sales-support collateral, case studies, website material, social-media content, award and grant applications, and all other communication tools that are essential for our digital presence and overall growth.

Key Responsibilities:

Strategic Content & Storytelling:

Develop and execute a content strategy aligned with Solinas brand, business objectives, and impact goals.

Craft compelling narratives that translate complex technical innovations into clear, engaging, and human-centric stories.

Ensure consistent brand voice across all content touchpoints.

Case Studies & Impact Narratives

Create in-depth case studies that highlight real-world impact, innovation, and measurable outcomes across government and industrial projects.

Work closely with technical, BD, and project teams to extract insights and success stories.

White Papers, Thought Leadership & Press

Author and manage white papers, industry reports, and press releases that establish Solinas as a thought leader in WASH, climate tech, robotics, and digitization.

Collaborate with leadership to convert insights into authoritative content for national and global platforms.

Awards Support National & Global

Lead and support content creation for national and international award submissions, including: Writing compelling award narratives, impact statements, and innovation summaries

Curating evidence, case studies, and supporting documentation

Aligning submissions with award criteria, storytelling standards, and brand positioning

Work cross-functionally to identify award opportunities and strengthen Solinas’ recognition globally.

Digital Content & Website

Write clear, persuasive, and SEO-optimised website copy that drives awareness, credibility, and conversion.

Continuously refine messaging based on audience insights and performance metrics.

Blogs & Knowledge Content

Plan, write, and manage blog content that educates, informs, and engages stakeholders across government, industry, and sustainability ecosystems.

Translate trends, policies, and innovations into accessible, high-value content.

Social Media & Campaign Content

Create engaging content for LinkedIn and other platforms to strengthen Solinas’ digital presence.

Support campaigns for product launches, events, exhibitions, leadership videos, and impact initiatives.

Print & Marketing Collaterals

Develop copy for brochures, flyers, presentations, and other print and offline collaterals.

Ensure alignment with brand guidelines and communication goals.

Content Quality & Governance

Proofread and edit content created by internal teams to ensure accuracy, clarity, tone, and consistency.

Maintain high editorial standards across all outputs.

Attributes We Value:

Strategic thinker with a creative soul able to balance big-picture vision with attention to detail.

Proactive, self-driven, and passionate about storytelling in the digital and impact-driven ecosystem.

Exceptional organisational and time-management skills in a fast-paced environment.

Proficiency in Hindi is an added advantage

Strong collaborator who can work seamlessly across marketing, business development, leadership, and technical teams.

Deep curiosity about sustainability, public health, water infrastructure, and social impact.

Why Join Solinas?

At Solinas, your words won’t just build brands, they’ll help protect public health, eliminate manual scavenging, and shape the future of water and sanitation. If you’re excited to create content that influences policy, wins global recognition, and drives real-world impact, this is where your story begins.