Job
Description
The opportunity
We are seeking a Marketing Automation and Martech Senior Associate who will be responsible for executing activities within the Switzerland Brand, Marketing & Communications (BMC) department. This individual will support projects involving the end-to-end tactical execution of campaigns, process improvements, and educating users on campaign best practices. Furthermore, the successful candidate will assist the Switzerland Marketing Automation and Martech Lead in various marketing technology integration projects, demonstrating a strong interest in marketing technology, data management and analytics. Your key responsibilities
Execute Marketing Automation campaigns of varying complexities and sizes, ensuring alignment with strategic objectives. Support email marketing campaigns, with a strong emphasis on Marketo expertise. Coordinate and liaise with stakeholders to ensure all relevant content, assets, and target audience parameters are gathered for effective campaign execution. Provide project support to all marketing technology team members throughout various stages of projects, including testing use cases. Regularly report to key stakeholders on the performance of marketing automation campaigns, providing data-backed suggestions for improvement. Assist the Marketing Automation and Martech Lead in various integration projects, such as Marketo Lens CRM Dynamics data synchronization (ADP), D&B Optimizer, chatbot rollout, LinkedIn Lead Gen Forms, Cvent, etc., ensuring seamless data flow and user experience. Develop and maintain comprehensive documentation for Marketing technology processes, integrations, and best practices. Act as a brand champion, ensuring that all external campaigns and experiences align with the firms brand and business strategy while adhering to risk and quality safeguards set by EY. Collaborate with stakeholders to achieve organizational objectives and project goals.
Skills and attributes for success
Analytical thinking and data-driven decision-making skills. Understanding of internal Marketing technology stack Audience Segmentations and targeting Stakeholder management Troubleshooting Familiarity with Agile planning and Agile project management skills
To qualify for the role, you must have
Any university degree or college diploma in Marketing technology or a related field. Understanding of Marketing automation and marketing technology eco-system Experience in Marketing Automation campaign configuration Min. 5 years of experience, and min. 3 years with Marketo Ability to translate business needs into technical solutions in Marketing automation platform. Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
Ideally, youll also have
Strong interest in marketing technology, data management and analytics Storytelling and consulting skills Attention to detail Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
Technologies and Tools
Marketo or any other Marketing Automation platform Marketing technology tools e.g.D&B Optimizer, ADP, Cvent, LinkedIn Lead Gen Forms, CRM Dynamics Microsoft Office Working knowledge of HTML, CSS, and scripting
