Brand And Marketing Manager

We're hiring a Brand and Marketing Manager for Nirvaana Hills – a 200-acre sustainable farmhouse community nestled amidst forests and hills.

We’re seeking a creative, strategic, and purpose-driven marketing leader to elevate our brand, attract the right audience, and craft compelling narratives that reflect the unique lifestyle Nirvaana offers.

About the Project:

Nirvaana Hills is more than a real estate offering – it's a conscious lifestyle choice. Spread across forested hills and valleys, this community is designed for people who seek a deeper connection with nature, wellness, and mindful living.

Key Responsibilities:

• Develop and execute end-to-end marketing strategies to build brand awareness, generate quality leads, and support sales conversion.
• Oversee performance marketing (Google, Meta, YouTube, LinkedIn, etc.) with external agencies and partners.
• Build a compelling digital presence via organic content (Instagram, YouTube, website, email newsletters, blogs).
• Own the brand voice and messaging across all communication platforms — digital, print, on-ground, and PR. Plan and execute on-ground events, retreats, open days, and experiential campaigns at the Nirvaana Hills site.
• Collaborate closely with the sales team to align marketing efforts with buyer personas and lead conversion needs.
• Manage partnerships with influencers, sustainability advocates, wellness experts, and aligned brands.
• Use data to track marketing effectiveness, optimize campaigns, and report on key performance metrics.
• Oversee the development of marketing collateral (brochures, videos, presentations) that articulate the Nirvaana lifestyle and values.
• Maintain consistency of brand aesthetics and storytelling across all touchpoints.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in brand building, digital marketing, or lifestyle marketing (real estate/luxury/wellness/sustainability sectors preferred).
• Strong storytelling skills with a keen visual and emotional understanding of premium/lifestyle brands.
• Hands-on experience with digital platforms, performance marketing, and content marketing.
• Proficiency in using analytics tools, CRM systems, social media platforms, and project management tools.
• Excellent written and verbal communication skills (English and Hindi).
• Willing to travel to the site (2 hours from Gurgaon) for events, content shoots, or strategic work.

Preferred Traits:

• Passionate about sustainability, mindful living, wellness, and community.
• A mix of creative vision and analytical thinking.
• Strong leadership, collaboration, and project management skills.
• Prior experience in real estate, hospitality, or premium/luxury lifestyle segments.
• Ability to work in a fast-paced, purpose-driven startup-like environment.

What We Offer:

• Competitive salary (₹4 LPA – ₹6LPA) + performance-based incentives.
• A chance to shape the identity of a one-of-a-kind sustainable living brand.
• Opportunities to work on meaningful campaigns that inspire lifestyle shifts.
• A creative, nurturing, and mission-aligned work environment.
• Access to nature, wellness, and a like-minded team that believes in creating a better way to live.

Job Type: Full-time

Pay: ₹35,335.47 - ₹50,740.57 per month