Brand Activation Manager

As a Brand Activations Manager at Traya, you will play a crucial role in planning and executing consumer-facing brand experiences. Your main focus will be on creating innovative on-ground and digital brand activations that enhance visibility, drive engagement, and establish meaningful connections with the target audience. **Key Responsibilities:** - Develop and implement brand activation strategies in line with overall marketing and brand objectives. - Use consumer insights to shape activation ideas that resonate with the target demographic. - Work collaboratively with internal teams and external partners to design and execute impactful campaigns. - Lead the end-to-end planning and execution of various activations including events, sampling programs, pop-ups, sponsorships, and digital extensions. - Ensure that all activations are on-brand, consumer-centric, and yield measurable ROI. - Collaborate closely with sales, business, creative, digital, and PR teams to ensure seamless integration and amplification of brand activations. **Qualifications:** - Bachelor's degree in Marketing, Business, or related field; MBA preferred. - 2-3 years of experience in brand marketing, activations, or experiential marketing, preferably in FMCG, beauty, lifestyle, or retail sectors. - Deep understanding of consumer behavior, events, and brand storytelling. - Proven track record of successfully executing on-ground and digital brand experiences. - Strong project management, negotiation, and communication skills. - Ability to excel in a fast-paced, cross-functional environment. In addition to the above details, Traya is a prominent digital health-tech platform founded in 2019, focusing on haircare and hair loss solutions for over 520M Indians. The company integrates Ayurveda, Allopathy, and Nutrition to offer comprehensive solutions, with diagnostic capabilities being at the core of its success. Traya boasts a customer base of over 2.5L+ with a 93% success rate and a significant month-over-month growth of 30%.,