Brand Activation Manager

Founded in 2019, Traya is one of India's largest digital health-tech platforms focusing on haircare and hair loss solutions. With a mission to provide a holistic 360-degree approach to 520M+ Indians suffering from hair loss, Traya offers clinically proven medicines, access to Traya doctors, personalized hair coaching, customized diet plans, and more. Co-founded by Saloni Anand and Altaf Saiyed, Traya has secured institutional capital from prominent VCs like Fireside Ventures, Kae Capital, and Whiteboard Capital. The company boasts a customer base of over 2.5L+ with a 93% success rate and a significant 30% month-over-month growth. Traya aims to destigmatize hair loss while addressing the emotional and psychological impacts it has on individuals. By integrating Ayurveda, Allopathy, and Nutrition, Traya endeavors to offer a comprehensive solution for hair loss patients, setting itself as a leading brand in the hair care solutions category. The core of Traya's success lies in its diagnostic capabilities. Through a unique platform that analyzes the patient's hair and health history, Traya identifies the root causes of hair fall and delivers tailor-made hair kits directly to the customer's doorstep. Medically-trained hair coaches and proprietary technology ensure that customers are guided through their hair growth journey effectively. As a Brand Activations Manager at Traya, you will be responsible for spearheading the planning and execution of consumer-facing brand experiences. The role demands a passionate individual with a results-driven mindset to create innovative on-ground and digital brand activations that boost visibility, drive engagement, and establish meaningful connections with the target audience. Key Responsibilities: - Develop and implement brand activation strategies in alignment with overall marketing and brand objectives. - Utilize consumer insights to shape activation ideas that resonate with the target demographic. - Collaborate with internal teams and external partners to design and execute impactful campaigns. - Lead the end-to-end planning and execution of various activations such as events, sampling programs, pop-ups, sponsorships, and digital extensions. - Ensure that all activations are on-brand, consumer-centric, and deliver measurable ROI. - Collaborate closely with sales, business, creative, digital, and PR teams to ensure seamless integration and amplification of brand activations. Qualifications: - Bachelor's degree in Marketing, Business, or related field; MBA preferred. - 2-3 years of experience in brand marketing, activations, or experiential marketing, ideally within FMCG, beauty, lifestyle, or retail sectors. - Deep understanding of consumer behavior, events, and brand storytelling. - Proven track record of successfully executing on-ground and digital brand experiences. - Strong project management, negotiation, and communication skills. - Ability to thrive in a fast-paced, cross-functional environment. Key Skills: - Brand storytelling and consumer engagement. - Event management and vendor coordination. - Budget planning and execution. - Creative thinking and attention to detail. - Performance tracking and ROI analysis. - Strong communication and leadership abilities.,