AVP-Marketing (Creative Strategy for D2C Brand)

🚀 ABOUT SOVA

Apple of Supplements

SovaX

Add a billion healthy years to the world.

If you’re passionate about building iconic brands and shaping new categories — this is your opportunity to lead that journey from the front.

💡 WHY JOIN US

🧠 Build a brand people love, not just buy.

🚀 Be the voice of Sova — where creativity meets performance.

🌍 Shape how precision health is experienced by millions.

🥇 Lead with high ownership, creative freedom, and global ambition.

🎯 THE OPPORTUNITY

Marketing Leader

you’ll build a movement.

🔥 WHAT YOU’LL DO

1️⃣ Build a Brand That Moves People

• Craft and own Sova’s voice, narrative, and identity across every touchpoint.

• Make precision health aspirational, premium, and human.

• Create iconic campaigns that inspire trust and desire.

• Turn customers into evangelists through community, influencers, and storytelling.

2️⃣ Scale Growth with Creative Firepower

• Own the creative strategy for full-funnel marketing — from awareness to retention.

• Lead creative direction for performance marketing.

• Build loops (not just funnels) that drive word-of-mouth and repeat.

• Collaborate with Product & CX to turn insight into impact.

3️⃣ Be the Voice Behind the Movement

• Lead content that educates, inspires, and converts.

• Build an in-house creative & content engine.

• Shape narratives that make science feel simple, and precision feel personal.

4️⃣ Create the Playbook for a New Category

• Use insights & instinct to chart white space.

• Position Sova as the category leader in microbiome & precision health.

• Partner with leadership on GTM, partnerships, and global storytelling.

5️⃣ Lead with Vision & Speed

• Build & lead a cross-functional team (brand, creative, social, content).

• Collaborate with world-class partners and agencies.

• Inspire a culture of bold ideas, fast execution, and measurable impact.

💼 WHO YOU ARE

• 4–8 years in marketing, with 3+ years in leadership.

• Experience building & scaling D2C or digital-first consumer brands.

• Fluent in both brand storytelling and performance marketing.

• You have taste — you know what iconic looks like.

• You move fast, think big, and go deep when needed.

• (Bonus) You live and breathe health, fitness, or performance.

🌟 WHAT WE OFFER

🛠 High ownership to build a generational brand.

🧠 A culture that blends creative ambition with sharp execution.

🌍 Work with a passionate team shaping the future of health.

💰 Competitive compensation + ESOPs.

Marketing is about values.

Join us. Build the Apple of Supplements.

Please mail your cv at Divjyot.Kaur@sova.health