Develop and maintain audience segmentation strategies across first-party and third-party data sources
Partner with marketing and campaign teams to define and refine audience definitions aligned to strategic goals
Collaborate with CDP and martech platform owners to deploy audience segments to activation platforms (e.g., email, paid media, web personalization)
Support the build, QA, and deployment of audiences in Salesforce Marketing Cloud (SFMC) and Marketo, working closely with campaign execution teams
Perform exploratory data analysis (EDA) on customer, prospect, and intent data to uncover behavioral and demographic patterns
Create audience dashboards and reporting that track size, engagement, and performance of target segments
Ensure data quality, hygiene, and consistency across platforms used for segmentation and targeting
Translate business objectives into data requirements and work cross-functionally to implement audience use cases
Stay current on privacy regulations and ensure compliance in audience design and activation practices

What We re looking for:

4-6 years of experience in a data, analytics, or marketing operations role (audience strategy experience preferred)
Strong proficiency in SQL; experience with Python or R a plus
Experience working with CDPs (e.g., Adobe RTCDP, Segment, Salesforce, BlueConic) or DMPs
Experience with Salesforce Marketing Cloud (Email Studio, Contact Builder, and/or Automation Studio preferred)
Experience with BI tools (e.g., Tableau, Power BI) and data warehouse environments (e.g., Snowflake, BigQuery)
Understanding of digital marketing channels, campaign tracking, and lead lifecycle metrics
Excellent communication skills; able to distill complex data into clear, actionable insights
Experience working in cross-functional environments with marketers, analysts, and technical teams

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