Asst. Brand Marketing Manager

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About the Role

Assistant Brand Marketing Manager

Key Responsibilities

Branding & Communication

• Support the development and execution of brand campaigns that strengthen Great Lakes’ positioning and visibility.
• Create high-quality, engaging content for digital channels — social media, website, emailers, videos, and internal communication.
• Collaborate with faculty, alumni, and corporate partners to craft thought leadership stories and institutional narratives.
• Ensure brand consistency and tone of voice across all marketing touchpoints.

Content & Strategy

• Work with the Brand team to conceptualize and plan monthly content calendars and thematic campaigns.
• Research trends in management education and audience behavior to guide messaging and creative direction.
• Support storytelling initiatives around research, events, rankings, alumni success, and institutional impact.
• Contribute ideas for digital storytelling formats — short videos, reels, blogs, interviews, and campaigns.

Program Marketing Content

• Assist in program-specific marketing for select offerings (e.g., Fellow Program in Management, Executive Education, or PG programs).
• Create content tailored to each program’s audience — prospective students, professionals, or corporate partners.

Stakeholder & Agency Management

• Liaise with creative and digital agencies for campaign briefs, content production, and deliverable timelines.
• Partner with internal teams — design, admissions, academics, alumni relations — to ensure alignment and timely execution.
• Track ongoing campaigns and maintain reports on engagement and content performance.

Minimum Requirements

• 2–3 years of experience in brand communication, content marketing, or digital strategy.
• Proven ability to write and edit compelling content across formats and audiences.
• Experience coordinating with creative or digital agencies for content or campaigns.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Working knowledge of social media, website CMS, and email marketing tools.

Desirable Requirements

• Prior experience in education, edtech, or corporate communication.
• Understanding of long-cycle program marketing or thought leadership content.
• Basic knowledge of analytics or campaign tracking for content performance.

What We Offer

• An opportunity to contribute to the brand narrative of one of India’s leading business schools.
• A creative, collaborative environment with exposure to senior leadership and diverse projects.
• Ownership to experiment, ideate, and see your work directly shape perception and engagement.

*Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.