Associate - Social Media Strategist

You should apply if you have:

• 4-5 years of proven experience in managing social media strategy, content, and performance for a consumer brand or digital-first company

• Strong understanding of digital platforms, including Instagram, YouTube, Facebook, and LinkedIn, with hands-on experience in content planning and campaign execution

• A data-driven mindset with the ability to interpret insights, track KPIs, and optimize for engagement and conversions

• A creative flair for storytelling and trend adaptation, especially within fitness and nutrition categories

• Experience collaborating cross-functionally with design, performance marketing, and content teams to deliver cohesive campaigns

You should not apply if you:

• Are not comfortable owning and driving the full social media strategy end-to-end

• Struggle with consistency, deadlines, or maintaining creative quality under pressure

• Don’t enjoy experimenting with new formats like reels, shorts, or trending content

• Are not actively engaged in understanding evolving social media trends and consumer behavior

• Lack an understanding of performance metrics or brand positioning

Skills Required:

• Expertise in social media strategy, planning, and analytics

• Strong creative ideation and content briefing abilities

• Experience in influencer marketing and collaborations

• Familiarity with paid social campaigns and performance metrics

• Ability to use tools like Meta Business Suite, Google Analytics, and social listening platforms

• Deep understanding of content formats suited to different platforms

• Awareness of trends in the health, fitness, and nutrition space

What will you do?

• Develop and execute the overall social media strategy aligned with brand objectives

• Plan and manage the monthly content calendar across all social platforms

• Lead content ideation and ensure timely production and publishing of posts, reels, and campaigns

• Analyze performance metrics, track engagement, and prepare actionable insights for growth

• Identify and collaborate with relevant influencers and creators for brand campaigns

• Partner with design and content teams to ensure all assets are on-brand and visually consistent

• Keep the brand ahead of the curve by spotting trends and adapting them creatively

• Monitor competition and industry best practices to enhance Nutrabay’s digital footprint

Work Experience:

• 4-5 years of relevant experience in social media marketing, preferably within a D2C, FMCG, or lifestyle brand

Working days:

Location:

Perks:

• Work with a fast-growing health and nutrition brand with massive social reach

• Opportunity to lead campaigns that shape brand voice and engagement

• A creative environment where innovation and experimentation are encouraged

• Cross-functional collaboration with marketing, design, and product teams

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun and a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty,y that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.