You should apply if you have:
4-5 years of proven experience in managing social media strategy, content, and performance for a consumer brand or digital-first company
Strong understanding of digital platforms, including Instagram, YouTube, Facebook, and LinkedIn, with hands-on experience in content planning and campaign execution
A data-driven mindset with the ability to interpret insights, track KPIs, and optimize for engagement and conversions
A creative flair for storytelling and trend adaptation, especially within fitness and nutrition categories
Experience collaborating cross-functionally with design, performance marketing, and content teams to deliver cohesive campaigns
You should not apply if you:
Are not comfortable owning and driving the full social media strategy end-to-end
Struggle with consistency, deadlines, or maintaining creative quality under pressure
Don t enjoy experimenting with new formats like reels, shorts, or trending content
Are not actively engaged in understanding evolving social media trends and consumer behavior
Lack an understanding of performance metrics or brand positioning
Skills Required:
Expertise in social media strategy, planning, and analytics
Strong creative ideation and content briefing abilities
Experience in influencer marketing and collaborations
Familiarity with paid social campaigns and performance metrics
Ability to use tools like Meta Business Suite, Google Analytics, and social listening platforms
Deep understanding of content formats suited to different platforms
Awareness of trends in the health, fitness, and nutrition space
What will you do
Develop and execute the overall social media strategy aligned with brand objectives
Plan and manage the monthly content calendar across all social platforms
Lead content ideation and ensure timely production and publishing of posts, reels, and campaigns
Analyze performance metrics, track engagement, and prepare actionable insights for growth
Identify and collaborate with relevant influencers and creators for brand campaigns
Partner with design and content teams to ensure all assets are on-brand and visually consistent
Keep the brand ahead of the curve by spotting trends and adapting them creatively
Monitor competition and industry best practices to enhance Nutrabay s digital footprint
Work Experience:
4-5 years of relevant experience in social media marketing, preferably within a D2C, FMCG, or lifestyle brand
Working days: Monday - Friday Location: Magnum Global Park, Gurugram, Haryana (Work from Office) Perks:
Work with a fast-growing health and nutrition brand with massive social reach
Opportunity to lead campaigns that shape brand voice and engagement
A creative environment where innovation and experimentation are encouraged
Cross-functional collaboration with marketing, design, and product teams
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that s revolutionising the health industry.
Working with Nutrabay can be fun and a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty,y that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.
We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding:
We raised $5 million in a Series A funding.
