Associate-Offline Marketing & Sales Enablement || Tyre Industry-Remote

We are hiring for one of our Global brand for the role of Marketing Associate-Offline Marketing & Sales Enablement. PFB the details:

Product: Tyres

Role: Marketing Associate-Offline Marketing & Sales Enablement

Location: REMOTE

Experience: 2+ Years

Key Responsibilities

Offline Marketing Initiatives

• Manage procurement of marketing materials such as brochures, promotional items, and

point-of-sale displays.

• Maintain a comprehensive vendor directory and source high-quality promotional items to

support marketing campaigns.

• Collaborate with the sales team to develop customized marketing collaterals and tools to

support their regional efforts.

• Plan and execute regional marketing campaigns tailored to the needs of local markets.
• Oversee the launch of new product lines or patterns, ensuring successful market

introduction and promotion.

• Support and execute brand activations, including dealer events, trade shows, and other

promotional activities to increase brand awareness and engagement.

• Oversee the implementation of promotional campaigns, including trade shows,

exhibitions, and dealer programs.

Customer Relationship Management (CRM)

• Manage customer lists and segmentation to ensure accurate targeting of

communications.

• Develop and maintain a communications calendar to engage customers consistently with

relevant updates, offers, and campaigns.

• Monitor and manage all community inboxes and form queries, ensuring timely responses

and resolution of customer inquiries.

Budget Management

• Ensure all activities remain within approved spending limits.
• Support Marketing Manager to conduct monthly budget reconciliations to address and

rectify overspending or underspending.

Cross-Team Collaboration

• Work with cross-functional teams to align offline marketing efforts with broader brand

strategies.

• Coordinate with vendors and suppliers to ensure timely delivery of marketing materials.
• Support sales team in tracking and reporting the impact of marketing initiatives on their

efforts.

Qualifications and Skills

• Education: Bachelors degree in Marketing, Business Administration, or a related field.
• Experience:

1-3 years of experience in marketing, with a focus on offline marketing, CRM, or

a related role.

Experience working in the automotive or B2B industry is a plus.

• Technical Skills:

Proficiency in CRM tools and platforms.

Strong knowledge of Microsoft Office Suite (Excel, Word, PowerPoint).

Familiarity with marketing automation tools is a bonus.

• Soft Skills:

Excellent communication and interpersonal skills.

Strong organizational and multitasking abilities.

Attention to detail and a proactive attitude.

Ability to work in a fast-paced, collaborative environment.

Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471