Associate Manager - Advanced Analytics

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy.
Looking to jump-start your career

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene s high-speed growth.

Role: Associate Manager - Advanced Analytics

Description: The Associate manager for Pharma Field Force Operations will drive data-driven decision-making by analysing segmentation, targeting, territory alignment, and field force sizing. They will develop and maintain dashboards and reports to optimize salesforce effectiveness and support strategic commercial planning. This role requires strong analytical skills, pharma domain knowledge, and collaboration with cross-functional teams.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Roles Responsibilities:

1. Segmentation Targeting (ST)
Analyze HCP/HCO (physician/institution) data to identify key prescribers and influencers. Develop and maintain segmentation models based on prescribing behavior, potential, specialty, and accessibility. Work closely with marketing and commercial teams to refine targeting strategies for sales reps and MSLs. Use claims, sales, and CRM data to evaluate segment performance and adjust targeting logic as needed.

2. Territory Alignment
Design and maintain equitable and optimized territory alignments based on geography, HCP concentration, and workload balancing. Support realignments due to product launches, field force restructuring, or market dynamics. Collaborate with GIS/mapping tools (e.g., QGIS, Maptitude) to visualize and adjust territories effectively. Ensure alignment with commercial strategy while maintaining legal and compliance boundaries (e.g., distance travel norms, state licensure).

3. Field Force Sizing Resource Optimization
Analyze call activity, workload, and sales data to determine optimal field force size across geographies and brands. Model different sizing scenarios based on business objectives (e.g., promotion intensity, ROI targets, budget constraints). Provide actionable insights on redeployment, shared reps, or expansion planning.

4. Dashboarding Reporting
Build and maintain performance dashboards (Power BI, Tableau, Qlik, etc.) for sales, activity, and territory KPIs. Enable near real-time visibility into rep activity (e.g., calls, reach, frequency), territory performance, and brand uptake. Design executive summaries and drill-down views for field managers and leadership. Ensure data accuracy, automation, and timely refresh of reports across all levels of the field force hierarchy.

5. Sales Activity Data Analytics
Perform trend analysis, cohort analysis, and productivity metrics to evaluate rep performance. Link activity data (from Veeva, OCE, etc.) with sales and market data (IQVIA, Symphony, internal) to assess effectiveness. Identify white spaces, high-potential accounts, and underperforming segments.

6. Cross-Functional Collaboration
Partner with Commercial Ops, Sales Leadership, IT, Marketing, and Field Enablement to support planning and execution cycles. Translate business questions into analytical solutions using appropriate models and data sources. Support brand planning, sales incentives, and promotional effectiveness studies.

7. Data Governance Compliance
Maintain data quality and consistency across platforms and sources. Ensure compliance with data privacy (HIPAA, GDPR) and promotional regulations. Document assumptions, logic, and methodologies used in analysis for audit and traceability.

Tools: Excel, SQL, Power BI / Tableau, Python/R (preferred), CRM systems (Veeva, OCE), Alteryx
Data Sources: IQVIA, Symphony, CRM, claims data, SFA platforms Skills: Analytical thinking, attention to detail, domain knowledge in pharma sales ops, stakeholder communication