Associate Group Head - Digital Media Planning

Digital Media Planning

Seniority Level:

Position Summary

You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.

Key Responsibilities

Client Relationship Management

• Serve as the strategic partner and primary point of contact for senior client stakeholders

• Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals

• Build and nurture long-term client relationships rooted in trust, performance, and value delivery

• Translate business challenges into innovative and actionable media plans

Business Growth & Innovation

• Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients

• Develop and present new media-led proposals that add value and strengthen client partnerships

• Collaborate with the leadership team on pitches and business development initiatives

• Contribute actively to revenue growth and agency profitability

Media Strategy & Planning

• Lead development and implementation of integrated media strategies tailored to client objectives

• Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency

• Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation

• Drive real-time campaign optimizations, balancing performance and creativity

Campaign Excellence

• Oversee execution of end-to-end media planning and buying deliverables

• Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses

• Guide teams through milestone presentations and high-impact campaigns

• Partner closely with analytics, strategy, and creative leads for integrated campaign success

Leadership & Team Development

• Lead, mentor, and inspire a team of media planners and buyers

• Foster a culture of collaboration, innovation, accountability, and continuous improvement

• Ensure efficient workflow management and effective capacity planning

• Create personalized development plans and upskilling opportunities for team growth

Skills & Competencies

• Strong leadership and client management capabilities

• Deep knowledge of the Indian media ecosystem across digital, traditional, and emerging platforms

• Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms

• Ability to forecast campaign performance and make data-led decisions in real-time

• Excellent communication, presentation, and storytelling skills

• A strong balance of strategic thinking and operational execution

• Proven ability to manage teams, delegate effectively, and mentor future leaders

Qualifications

1. Masters/Bachelor’s Degree
2. Minimum 5 years as a Digital Media Planner

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Benefits

Our employees can access a wide range of benefits which, depending on eligibility criteria, include:

• Flexible working Hours
• 40 paid holidays & 15 calendar holidays in a year
• 26 weeks paid maternity leave & 4 weeks paid paternity leave as well as benefits to support you as you transition to life as a working parent
• Insurance : Medical & Accidental of 7.5lacs and Term life Insurance
• Other benefits to support your physical, mental and financial wellbeing
• Access a wide range of learning and development opportunities

Our commitment to diversity, equity and inclusion

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.