Associate Director (Performance Marketing Strategist)

About the Company:

Interactive Avenues is India’s leading full-service digital marketing agency and the digital arm of IPG Mediabrands. With a pan-India presence and a dynamic team of strategists, creatives, media planners, and technologists, we deliver 360° digital solutions that drive real business impact.

We partner with some of the world’s most iconic global and Indian brands across industries—crafting powerful, data-driven campaigns that blend creativity, performance, and innovation. Our integrated approach spans media, content, data, and digital transformation, making us a trusted growth partner in a fast-evolving digital ecosystem.

At Interactive Avenues, we foster a culture of collaboration, curiosity, and continuous learning—empowering our people to do their best work and grow with purpose.

Learn more about us:

About the Role:

Performance Marketing Strategist

*Immediate Joiners Preferred*

Responsibilities:

Media Strategy & Planning (Brand & Performance):

• Develop and implement performance-first media strategies across Google and Meta.
• Build, optimize, and scale campaigns to achieve client KPIs (ROI, ROAS, CAC, etc.).
• Oversee performance-led integrated media plans ensuring alignment with client goals.

Client Management:

• Act as the strategic point of contact for key client relationships.
• Translate client business objectives into actionable performance marketing strategies.
• Present campaign performance, insights, and recommendations effectively.

Operations & Execution:

• Lead the day-to-day operations of performance campaigns across platforms.
• Manage budgets, forecasts, and pacing to ensure efficiency and ROI.
• Ensure flawless execution of campaigns with timely optimizations and reporting.

Leadership & Collaboration:

• Guide and mentor performance marketing teams to drive excellence.
• Collaborate with cross-functional teams (creative, data, tech, analytics) to deliver impactful campaigns.
• Stay ahead of industry trends and introduce new tools, platforms, and strategies.

Skills

• Hands on experience on Google and Meta
• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Superb client relationship and management skills
• Proven problem-solving skills and ability to think outside of the box
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
• Provide timely and actionable feedback to the team to aid in their development and improvement

Experience & Qualifications:

• Experience in media agencies or brand side from 6 to 9 years
• Graduate/ Post Graduate Degree or related work experience
• Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
• Google and Facebook Blueprint Certified Professional
• Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

Why Join Interactive Avenues

Benefits:

Our employees can access a wide range of benefits which, depending on eligibility criteria, include:

• Flexible working Hours
• 40 paid holidays & 15 calendar holidays in a year
• 26 weeks paid maternity leave, 4 weeks paid paternity leave and adoption leave as well as benefits to support you as you transition to life as a working parent
• Insurance : Medical & Accidental of 7.5L and Term life Insurance
• Other benefits to support your physical, mental and financial wellbeing
• Access a wide range of learning and development opportunities

Our commitment to diversity, equity and inclusion:

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.