Associate Director of Sales

Your day to dayPeopleManage daily sales activities, plan and assign work ensuring you always have the right staffing numbersDevelop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performanceTrain colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectivelyRecommend or initiate any HR elated actions where neededDrive a great working environment for teams to thrive – connect departments to create sense of one teamInteract with outside contacts: guests, vendors, and other contacts as neededDevelop and maintain great working relationships with key clients and outside contacts to increase revenueFinancialHit all personal/team sales goals and maximise profitabilityHelp prepare the departmental budget and financial plans including the hotel marketing planCreate and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet salesProduce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue planReview monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue planCreate and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotelGuest ExperienceProvide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experienceSchedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clientsCommunicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guestsLead marketing efforts to up sell guests on hotel services, offerings, and amenitiesResponsible BusinessWork closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotelEffectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunitiesWork with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identityRaise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related enquireeIdentify improvements to marketing activities and overall hotel sales performance and work with other departmentsAd-hoc duties – unexpected moments when we have to pull together to get a task doneAccountabilityThis is the top sales and marketing job in a large, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering, and/or convention employeeBachelor’s degree / higher education qualification / equivalent in marketing or related fieldFour or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales teamStrong knowledge of local businesses and business trends requiredMust speak local language(s)

Other Languages Preferred

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