Associate Director - Marketing, Diabetes

Job Description

Affiliate brand strategy and planning: Study market dynamics, competitor information and sales force capabilities for a particular brand; Understand corporate philosophy for brand. Devise a plan to implement the global brand strategy in India. Brand planning & budgeting: Plan brand strategy based on forecast received from finance and operations; decide the segment of customers to be approached; identify how the brand can impact the target patient; decide strategy for brand promotion; define size of opportunity; assess resources and ROI, identify stakeholders; make relevant communication plans for relevant stakeholders. Update and monitor plan as per requirements, conduct brand health awareness surveys. Sales Planning: Plan target no. of patients; segment current customers to decide the sales plan; tailor brand messages and programs as per plan; propose a budget for marketing activities like programs, sponsorships, sales team contests, Track marketing budget. Brand & promotional material design: Prepare templates for communication based on product messaging strategy while adhering to compliance guidelines; liaison with vendors to design look and feel of the promotional material; partner with regulatory and supply chain to administer import materials in line with regulatory requirements, coordinate for storage and delivery; Provide input strategy and communication plan to sales operations; decide call frequency and targets with sales operations. Team capability development: Train field force on message communication; track and reinforce message retention; partner with training team to update brand content; partner with medical to improve skills of sales team; roll-out of new communication material to sales force; work with sales heads to conduct Leadership summit and other team meetings. Customer Engagement: Drive both Lilly and External engagement programs; Plan customer engagement programs in consensus with sales team; track execution of programs; Strengthen relations with customers; generate customer insights through various forums; facilitate interaction of top customers with Lilly leadership team; Interact with other affiliates for relevant programs e.g. international speaker tours; coordinate with National congresses and other organization committees to plan Lilly participation; plan and conduct media programs through various agencies; organize for patient awareness programs. Channel management: Plan and execute support programs through vendors; Drive monitoring, auditing and training of vendors; Design and monitor execution of retailer and paramedic awareness programs; work with supply chain for sample procurement, allocation, distribution and claim settlement. New product launches: Identify and analyze the opportunity size and potential of new brand in the market with the help of Market research team and available secondary data; Develop and understand the competitor landscape and market conditions; Prepare a launch plan and review with Marketing leadership to check launch readiness; Ensure smooth launch of the product as per the plan. Compliance Accountability: Accountable for executing job responsibilities within the compliance framework, understanding and executing against internal and external requirements (i.e. country regulations, Industry Association/Code) and Lilly policies/procedures (i.e. Red Book, relevant internal guidelines), while proactively leveraging Speaking Up resources when necessary Core Capabilities/Skills: Strong analytical and strategic thinking skills Focus on prioritization, results and improvement Demonstrate courage and integrity Think creatively, try new ideas and apply learnings Anticipate, embrace & adapt to change Expect and act with speed & simplicity Disciplined in Execution Planning and Organization Collaboration and Teamwork Good interpersonal and communication skills Effectively use IT and AI tools such as Co-pilot, MS- Excel, Power point and project management Ability to travel frequently: 20-30% of the time. May require working on external meetings in the evening / weekend Qualifications & Experience Required: Demonstrated successful product launch experience. Bachelor s degree. Advanced degree (MBA, M. Pharm, or equivalent) is preferred. 8-10 years experience in Brand Management preferably in pharma industry is a requirement. . .