Associate Creative Director

Experience:

Rite Angles is a brand and growth strategy consulting firm that partners with leading education and consumer brands across India and international markets. We help organizations unlock their brand story, strengthen visibility, and drive sustainable growth.

Creative Lead

Key Responsibilities

Content Strategy & Creation

• Conceptualize and execute compelling content strategies for web, social, video, print, and marketing campaigns.
• Script engaging content for brand films, campaigns, school profiles, and digital storytelling.
• Lead copywriting across performance marketing, product collaterals, website content, brochures, and presentations.

Brand Aesthetic & Communication

• Define and maintain a consistent brand voice and visual narrative across platforms.
• Ensure high-quality, brand-aligned creative outputs for campaigns, photoshoots, and digital assets.
• Collaborate with design, strategy, and client teams to translate brand values into impactful communication.

Social Media & Campaigns

• Own the creative direction for social media (Instagram, LinkedIn, YouTube, Facebook, etc.).
• Create engaging content formats (posts, reels, scripts, narratives) that drive both engagement and conversions.
• Stay updated on content trends, consumer insights, and optimize creatives based on performance.

Brand Voice & Storytelling

• Build and evolve unique brand voices for multiple clients.
• Create tone-of-voice guides and brand storytelling frameworks for long-term brand consistency.
• Craft narratives that differentiate and elevate client brands in competitive markets.

Team Collaboration & Leadership

• Manage and mentor a small team of designers, writers, and freelancers.
• Work closely with strategy, marketing, and client servicing teams to deliver high-impact campaigns.
• Provide creative direction and ensure outputs meet strategic and aesthetic goals.

What We’re Looking For

• 5–8 years of experience in creative/content/brand communication roles.
• Strong portfolio showcasing brand campaigns, storytelling, and digital-first content.
• Excellent copywriting, scriptwriting, and creative ideation skills.
• Strong understanding of social media trends, design sensibilities, and consumer psychology.
• Ability to juggle multiple projects across diverse sectors (education, consumer brands, lifestyle).
• A collaborative, detail-oriented, and self-driven professional who enjoys working in a dynamic consulting setup.

Why Join Rite Angles?

• Work with a wide portfolio of exciting education and consumer brands.
• Be part of a small, growing team where your creativity directly shapes outcomes.
• Opportunity to lead and grow the creative function in a strategy-first environment.
• Flexible, collaborative, and impact-driven work culture.