Associate, Communications

About Us:

Good Business Lab is an independent, non-profit labor innovation company. We use rigorous academic research to prove that worker well-being programs have business impacts. We develop market-ready, scalable interventions that benefit both workers and businesses. Our goal is to disrupt the traditional notion of business and show that worker well-being can be a good business practice.

The founders of the lab are Ach Adhvaryu - Professor of Economics and Director of 21st Century India Center at the School of Global Policy and Strategy, UC San Diego (www.achadhvaryu.com), Anant Ahuja-head of Organization Development at Shahi Exports Pvt. Ltd., and Anant Nyshadham- Assistant Professor of Business Economics and Public Policy at the University of Michigan (www.anantnyshadham.com).

Role: Associate, Communications

Location: Mumbai, Bangalore, or Remote

Start date: ASAP (applications being accepted on a rolling basis)

Salary: 6-8 LPA (depending on experience)

Length of Commitment: Till March 2026, extension on requirement basis

About the role:

We are seeking a Communications Associate to execute brand-wide social media activities and to contribute project-specific content across events, publications, and campaigns. You will maintain our social media presence day-to-day, engage the community, and craft narratives for projects—blogs, reports, event collateral—reinforcing GBL’s position as a leader in worker-centred business practices.

Key responsibilities

Social Media Execution:

• Implement the editorial calendar for LinkedIn, Twitter, Instagram, and YouTube
• Draft and publish posts that highlight research insights, projectmilestones and partnerships
• Manage community engagement: respond to direct messages and comments, and proactively engage with relevant conversations and content as the GBL brand
• Track basic performance metrics (reach, engagement) to ensure timely adjustments in execution

Project-Specific Content Creation:

• Collaborate with project teams to develop clear, concise copy for digital and physical collaterals
• Write and edit blog posts, case studies and impact reports that translate technical findings into accessible narratives
• Ensure each piece aligns with the objectives and tone of its specific project

Brand Support:

• Uphold GBL’s style and voice across all external communications
• Assist with proofreading and final layout checks for digital and print materials
• Support ad hoc needs such as media alerts and newsletters

Who are you?

• 2 years of professional experience in communications, journalism or a related field
• Proven track record managing social media execution for NGOs, research organisations or socially driven businesses
• Strong writing and editing skills, with the ability to tailor content for diverse audiences and projects
• Comfortable working independently in a fast-paced, collaborative environment
• Familiarity with native social analytics (e.g., platform insights) for execution-driven adjustments
• Bachelor’s degree in Communications, English, Journalism or equivalent

Also, we know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the listed requirements exactly to be considered for this role.

What should you be comfortable with?

• A dynamic environment with competing priorities.
• Working within a global team with shared responsibilities.
• Independently coordinating with coworkers to accomplish goals.
• Being resourceful in new environments and scenarios.
• Problem-solving in hi-pressure environments.

Perks of working with us

There are plenty of benefits at GBL, here are some examples:

• Flexible working hours: We recognize that a better work-life balance can improve employee motivation, performance, productivity, and reduce stress. The basis of our norms pertaining to this is a system of trust in each other and our common goals.
• GBL Care Systems: As an organization, we are committed to ensuring the wellbeing of our team members and creating a thriving work environment- because that gives us, together, the best chance at achieving our shared mission and sparking joy at work. We do this by partnering with organizations such The Mindclan, Therapize among others for workshops and other wellbeing-related initiatives.
• Growth-oriented review policy: To foster collaboration, we have adopted regular reviews and check-ins among team members. We see a manager's role beyond what is expected from them by conventional management thinkers. Apart from delivering high-quality work, managers are responsible for the holistic development of their team members. This can be achieved through practices inspired by coaching philosophy.

Recent projects and blog posts:

To acclimatize yourself with some of our work, you can read our blog posts on Medium, and also go through our LinkedIn, Facebook, Twitter, and Instagram.

The process:

We are glad you’re interested in applying for this role!

After each step, we decide whether to invite you to the next one. Our interview process for this role has the following steps:

Depending on the candidate pool, we may add any additional interviews to make a well thought through decision.

Our commitment to diversity:

GBL is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We celebrate diversity and are committed to creating an inclusive environment for all employees. We offer traditional monetary workplace benefits such as insurance and travel allowance. We are a young and growing company making us the ideal ground for team members to experiment, take on dynamic roles, and grow with us. We focus on happiness, output, and quality of work.
If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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