Associate Ad Quality Optimization Specialists

1 - 3 years

11 - 13 Lacs

Kolkata, Mumbai, New Delhi, Hyderabad, Pune, Chennai, Bengaluru

Posted:2 days ago| Platform: Naukri logo

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Skills Required

Product engineering Excel Time management Trend analysis HTML Account management Pattern recognition Advertising digital advertising Team building

Work Mode

Work from Office

Job Type

Full Time

Job Description

Associate Ad Quality Optimization Specialists review and classify online display & video advertisements as we'll as new advertisers associated with clients that have self-serve seats with the goal of minimizing risk for users, advertisers and publishers. This team also ensures uniformity, choice and control on ad content to give publishers the confidence that their site is protected and targeted effectively. The specialist needs to be adaptable to work in a rotating 24/7 shift pattern, which includes night shifts. Creatives are scrutinized by automated and human review processes and categorized with an unprecedented level of detail and accuracy. Our mission is to build trust on the exchanges we monitor and give publishers the confidence that right advertising will reach their sites. The role of Associate Ad Quality Optimization Specialists is to ensure the integrity of the data on which publishers and networks base their settings and preferences on the exchange. Responsibilities: Review and tag creatives based on different aspects of the advertisement according to the Yahoo Ad Policy using different tools to ensure only ads that are compliant are approved and served. Reviewing display/video ads on Yahoo partner sites per our ad standards and competitor exclusion guidelines. Use data to detect risky advertiser trends and implement processes to mitigate risk. Work on separate projects to meet market needs and team priorities. Work with cross functional teams like product, engineering, policy, legal and account management to make wise decisions and keep the advertising marketplace safe. Create dashboards and reports for trend analysis. In-depth analysis at different entity levels based on trends. Qualifications: Familiarity with Online Advertising domain and related technologies. Experience working with emerging/developing ad products (ie. Google Ad Manager). 1-3 years of work experience. Thorough knowledge of Microsoft Excel and Google Suite . Strong strategic thinking, problem solving and analytical skills, with the ability to handle multiple projects and responsibilities simultaneously. Ability to easily adapt to changing priorities with a high attention to detail. Ability to engage with and learn unfamiliar digital tools and systems. Ability to make logical and consistent judgments in policy and relevance matters. Excellent verbal and written communication skills. Excellent time management skills. Reporting Experience Good to have: Understanding of digital advertising space and part of advertiser and publisher quality. Familiarity with western pop culture and ability to recognize common innuendos and slang so as to identify guideline violations. Demonstrated ability for pattern recognition.

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