Assistant Vice President, Program manager- Business Analytics, Small Medium Enterprises

Job Purpose :

This role drives data-driven lead generation and business analytics for SME clients (NTB/ETB) across Asset & Liability - enhancing database quality, targeting, efficiency, productivity, and revenue. It also encompasses value proposition, critical business insights, competitive analysis, and stakeholder collaboration to foster growth, elevate product value, and achieve top-line growth.

Key Accountibilities :

• Create a sizeable database of MSME customers for curating leads
• Setting up data led sourcing model for IBG4
• Creating pre-approved/pre-qualified sales campaigns for MSME customers to drive revenue
• Create distinct Value proposition for different segments
• Portfolio analytics to drive NTB/ cross-sell

Job Duties & Responsibilities :

• Collaborate with data partners, data chapter to crate curated list of SME customers and develop pre-approved campaigns for lead generation. Manage repository for One Bank data between SME-CBG.
• Track and manage lead funnels, monitor conversion for NTB/NTP leads, and analyse conversion data to enhance campaign and sales efficiency.
• Leverage data insights to improve wallet penetration, optimize the customer lifecycle, and provide regional/location-wise data insights to the Business Team.
• Form strategic partnerships to gain market and industry insights, identify location-specific opportunities, and uncover white spaces for business growth.
• Monitor competitor products and conduct ongoing market analysis to enhance DBS's market presence and penetration.
• Develop go-to-market strategy and value propositions for each segments
• Ensure smooth transitions from lead to active customer stages, convert Treasures customers to SME banking, and adhere to data framework guidelines and the bank's PURE framework.

Required Experience :

• Min 8-10 years of experience with relevant experience in Data Analytics/Business Analytics in Business Banking / SME
• MBA or CA or equivalent to that.

Core Competencies :

The job holder needs to posses the following skills:

• Strong analytical bent of mind
• Experience around data science
• Excellent communication
• Collaborative skill set to drive execution.

Work Relationship :

• Internal: SME Business, SME Product, Data Chapter, SME Credit
• External: Data partner

DBS India - Culture & Behaviors

DBS is dedicated to fostering a culture where every employee is valued, respected, and heard. We pride ourselves on offering a workplace that promotes continuous professional development, flexible working arrangements, and opportunities for growth within an inclusive and diverse environment. We expect our employees to demonstrate the following value-driven behaviours: