Assistant Store Manager

About RINGS & I

RINGS & I is Indias first designer diamond ring studio, offering personalized, made-to-order diamond rings through a truly omnichannel, tech-enabled experience. With 1000+ designs across 16 styles, we empower clients to choose their ring, their style, and their budget all backed by trust, transparency, and celebration.

Position

Assistant Store Manager Mumbai

Location

Borivali (West), Mumbai

Timings

11:00 am to 9:00 pm, Weekends are working.

Role Summary

We are looking for a high-ownership, growth-oriented Assistant Store Manager who will take charge of daily operations, lead a passionate team, and deliver outstanding customer experiences. This role blends sales leadership, client journey management, team development, and studio reporting, with full ownership of performance metrics. Youll be assisting the store manager in representing the brand with pride and precision.

Key Responsibilities

1. Smooth Studio Operations

• Ensure all customer appointments (walk-in, regular, virtual) are conducted efficiently and on time.
• Maintain studio ambiance, display hygiene, and in-studio experience as per luxury standards.

2. Pre-Visit CRM Management

• Monitor and respond to leads from Instagram, WhatsApp, and web channels.
• Ensure all inquiries are promptly acknowledged and converted into booked visits.
• Assign and track lead responses to the right team members.

3. Post-Visit CRM Management

• Handle all client follow-ups for order updates with accurate and updated information from the system.
• Ensure clients receive timely and professional communication throughout production and delivery.

4. Sales Target Ownership & Performance Tracking

• Own store targets and team targets.
• Track and follow up on progress daily and weekly.
• Maintain performance dashboards including: Conversion Rate, Revenue Booked, Average Order Value (AOV).

5. Team Leadership & Development

• Mentor team members on career growth and motivation.

6. Studio Scheduling & Activity Planning

• Assisting the store manager in setting up team rosters to optimize work hours.
• Plan training, improvement tasks, and marketing activities during lean hours.

7. Product Quality Checks

• Conduct final product quality via head office team
• Collaborate with the fulfillment head to report feedback accurately.

8. Studio Data Management

• Ensure accurate and timely update of all required studio data points (leads, orders, visits, followups).
• Maintain system hygiene daily to support seamless reporting.

9. Reporting & Insights

• Assisting the Studio Manager in preparing weekly and monthly performance reviews highlighting:
• What went well, what didnt, and why.
• Trends, bottlenecks, improvement areas.
• Suggestions for action.

10. Operational Improvements (Good to Have)

• Proactively identify gaps in execution or customer experience.
• Suggest or help co-create new SOPs for improved studio functioning based on experienc