Assistant Marketing Manager – Performance, Automation & CRM Operations

Job Purpose

Assistant Marketing Manager

Job Duties and Responsibilities

1. Performance & Paid Marketing

• Manage Google Ads (Search, Display, Video) and paid social campaigns on LinkedIn and Meta.
• Execute A/B testing, optimize campaigns, and ensure ROI-focused performance.

2. Lead Management & Database Operations

• Oversee lead capture, qualification, routing, and database hygiene.
• Maintain segmented, clean marketing lists and support nurture email flows.

3. Sales Team Collaboration

• Align MQL/SQL definitions and support smooth lead handoff processes.
• Provide campaign insights and lead context to support sales follow-up.

4. HubSpot CRM & Marketing Automation

• Manage HubSpot workflows, scoring, forms, landing pages, and email campaigns.
• Ensure CRM data integrity and generate funnel and performance reports.

5. Automation, Systems & Integrations

• Build automation workflows using Airtable, Zapier, or similar tools.
• Support integrations between ads, forms, CRM platforms, and operational tools.



6. Website & Creative Support (Nice to Have)

• Experience with WordPress, Webflow, or Unbounce for landing pages and forms.
• Ability to create basic visuals using Canva for campaigns (added advantage).

Required Qualifications

Education

Bachelor’s in Marketing, Business Management, or IT required; MBA is a plus.

Experience

• Minimum

  5 years of experience

  in marketing, with focus on performance, CRM, or demand generation.
• Mandatory experience in

  B2B marketing

  .
• Background in

  Tech, SaaS, or Product Marketing

  is an added advantage.

Knowledge, Skills, and Abilities

• Hands-on experience with Google Ads, LinkedIn Ads, and paid performance channels.
• Strong working knowledge of

  HubSpot

  (marketing automation + CRM).
• Experience using automation tools like Airtable, Zapier, Make.com or similar.
• Strong analytical skills with ability to interpret funnel and campaign insights.
• Excellent communication, documentation, and cross-functional collaboration skills.

Why Join Us

• Opportunity to work closely with Marketing and Sales leadership.
• Exposure to high-performing B2B funnels, automation systems, and global campaigns.
• Collaborative culture focused on continuous improvement and innovation.

Working Conditions

• Work Arrangement:

  Remote/ hybrid, based in India.

• Reporting Structure:

  Reports to the Senior Marketing Manager.

• Work Hours:

  Must have a

  2–3 hour overlap with Pacific Standard Time (PST)

  to facilitate collaboration with North American teams and leadership.

• Collaboration:

  Regular interaction with cross-functional teams across Canada and India.