Assistant Marketing Manager – India

Job Summary:

The Assistant Marketing Manager will play a pivotal role in driving sales growth through marketing initiatives, supporting product positioning, and enabling the sales team with effective tools and strategies for India and Cluster countries. This role involves close collaboration with cross-functional teams including Sales, Country Management, Global Marketing Teams and Sales Operations Team to ensure alignment with business goals and compliance standards.

The Assistant Marketing Manager is responsible for conducting market research, creating targeted marketing campaigns, and engaging with key stakeholders including radiologists, hospital administrators, and procurement teams that will result in product differentiation and market success.

Roles & Responsibilities:

•Develop and execute marketing campaigns aligned with sales targets for Radiology Equipments & consumable products

•Create sales enablement tools (brochures, presentations, digital assets) to support field teams.

•Organize product demonstrations, workshops, and customer engagement programs.

•Collaborate with sales teams to design lead generation strategies and track conversion rates.

•Conduct research on competitors, pricing, and market trends to support strategic decisions.

•Plan and execute participation in medical conferences, exhibitions, and CME programs.

•Manage social media campaigns, email marketing, and website updates for product promotions.

KPIs & Performance Metrics:

•% increase in product sales influenced by marketing campaigns.

•Number of qualified leads generated per quarter.

•Return on investment for marketing activities.

•Leads captured and converted from events/conferences.

•Website traffic, social media reach, and engagement metrics including market analytics.

•Timely delivery of marketing materials to sales teams.

Required Education, Experience & Skills:

•Bachelor’s degree in biomedical/Instrumentation Engineering with Marketing or Business Administration qualification.

•3 - 5 years marketing experience, preferably in Radiology medical devices or healthcare industry.

•Strong understanding of sales processes and marketing strategies.

•Proficiency in MS Office, CRM tools, and digital marketing platforms.

•Knowledge of imaging technologies (MRI, CT, X-ray) is an advantage.

Desired Education, Skills & Experience:

• Familiarity with Radiology technologies or X-Ray and healthcare provider environments is highly desirable.
• Exposure to digital marketing tools, CRM systems (e.g., Salesforce), and content development platforms is a plus.
• Proven experience in product marketing, campaign execution, and sales enablement for technical or clinical products.