Assistant Manager: Performance Marketing

🚨 We're Hiring – Assistant Manager: Performance Marketing

📍 Location: Gurgaon | 🕒 Immediate Joiners Preferred

Role & Responsibilities:-

• Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition on D2C & Marketplaces.
• Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Meta Ads and Amazon Ads.
• D2C Marketing Focus: Enhance the website visibility and user engagement through targeted D2C marketing strategies and campaigns.
• Data Analytics: Utilise Google Analytics and Google Tag Manager to gather insights, analyse campaign performance, and optimise strategies based on data-driven decisions.
• Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximise ROI and minimise cost per acquisition (CAC).
• Campaign Optimisation: Continuously test and optimise marketing campaigns to ensure the achievement of key performance indicators and conversion goals.
• Innovation and A/B Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.
• Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategise, and improve overall marketing effectiveness.
• Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.
• Website Optimisation: having knowledge of SEO to increase the organic traffic and improving the ranking of the website on google. 
• Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.

Preferred candidate profile:-

• Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
• Must have experience with Amazon Marketing Services
• Having previous experience in the apparel industry. 
• Experience: Proven experience in performance marketing, with a strong background in managing multichannel digital marketing campaigns, including PPC, SEO, and social media.
• Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
• Technical Proficiency: Skilled in using digital marketing tools and technologies such as AMS, Google Analytics, Google Tag Manager, and mobile marketing applications.
• Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
• Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
• Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.

📩 To apply, send your resume at hr@dhartii.in