Assistant Manager - Performance Marketing

Who we are?

At Beco, we’re building a sustainable FMCG brand for the modern Indian consumer. With a fast-growing D2C business, we’re looking for a Performance Marketing Executive to help us scale through smart, high ROI campaigns. If you’re someone who’s excited by ROAS, funnels, and data-backed experimentation— this is for you.

What you’ll do?

• Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels.

• Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate • Run A/B tests on creatives, copy, and targeting to continuously improve performance • Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals

• Analyze campaign performance and turn data into clear, actionable insights • Identify and test new channels or formats to scale D2C acquisition and retention

What we’re looking for?

• 3-5 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands,

• Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics.

• Data-first mindset with a knack for optimization and experimentation.

• Comfortable working in a fast-paced, results-driven environment.

• Experience with email/SMS/WhatsApp marketing.

• Working knowledge of GA4, Mixpanel, or similar tools.

• Familiarity with Shopify and conversion funnel strategies.

Behavioral Traits that Matter?

• You’re curious and self-driven – always testing, learning, and tweaking

• You have a strong bias for action – you don’t wait to be told, you try and test • You enjoy solving problems and are analytical by instinct

• You’re collaborative and enjoy working with creative and product teams

• You take ownership and accountability for outcomes—not just tasks.

Company Website -Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco

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