Assistant Manager – Marketing

About the Role:

Marcom Specialist

Ingram Micro Xvantage

Key Responsibilities:

• Xvantage Platform Marketing
• Act as the India marketing lead for Xvantage, supporting platform adoption, feature rollouts, and partner onboarding.
• Work closely with global and regional teams to localize Xvantage campaigns and drive measurable outcomes.
• Content Marketing
• Develop and own a content calendar aligned with business goals and campaigns.
• Create, curate, and localize engaging B2B content (blogs, social posts, case studies, thought leadership, video briefs) that resonates with IT channel personas (resellers, SIs, ISVs, etc.).
• Collaborate with internal stakeholders and agencies for high-quality content creation and publishing.
• Campaign Management
• Plan and execute integrated digital campaigns across digital media to promote vendor offerings and drive demand.
• Work with the Global Digital Team to leverage assets, tools, and best practices.
• Track and optimize campaigns for reach, engagement, and conversion metrics.
• Social & Digital Presence
• Manage Ingram Micro India’s social media presence, especially on LinkedIn, building community marketing, driving brand awareness, platform updates, and engagement.
• Ensure consistent tone, messaging, and brand alignment.
• Website and SEO
• Oversee content updates on the Ingram Micro India website and Xvantage India page.
• Implement SEO best practices to increase organic visibility and traffic.
• Work with developers or platform teams to improve UX and content discoverability.
• Vendor Co-Marketing & Platform Enablement
• Collaborate with the Global Digital team to contribute to the Vendor GTM Hub – enabling technology vendors with reusable digital assets.
• Support MDF-based marketing campaigns by creating campaign briefs, content, and digital deliverables.
  

What We're Looking For:

• 5+ years of experience in digital marketing, content marketing, or MarCom roles (B2B tech preferred).
• Solid understanding of the IT channel ecosystem in India.
• Hands-on experience in running paid and organic campaigns on LinkedIn, Google, Meta.
• Proficient in CMS tools (WordPress or equivalent), basic HTML/CSS, and web optimization practices.