Assistant Manager - Influencer Marketing

Job Description

Who You Are An energetic, enthusiastic person who wants to get exposure in one of the hottest spaces in marketing right now – Influencer Marketing A social media savvy person who lives and breathes content, and has a keen sense of the latest trends on social media. Someone who’s able to build and strengthen relationships with our portfolio of 100+ influencers. A self-starter who wants to accelerate their career path, while making great content along the way. What You’ll Be Doing Identify social media influencers(Youtube and Instagram) and onboard them basis metrics like reach, engagement and views. Co-create with our influencers to make content that is highly authentic and relevant to end-consumers. Understand the latest trends in video content across platforms, and work with influencers to understand how it can be adapted to our specific use cases. Look to continuously improve the benchmarks in terms of content quality and content efficiency, metrics such as views, clicks etc Work with internal teams to plan and execute brand campaigns using influencers. Help get operational things executed well such as coordination, dispatching, tracking What Skills You Should Have Savvy social media user in tune with beauty trends and influencers Strong organizational skills and ability to multi-task Excellent communication and writing skills in English Great communication skills to effectively work with influencers Fluency in languages like Hindi/Tamil/Telugu/Malayalam/Bangla/Assamese would be a bonus. Basic knowledge of tools like Powerpoint and Excel. About Company Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences. Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials. What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach. In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty. Show more Show less