Assistant Manager - Influencer Marketing

Way of working-

About Swiggy

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India's leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Job Responsibilities:

• Owns ideation, conceptualization, measurement/tracking & execution of influencer marketing campaigns for Swiggy Instamart
• Works closely with the Marketing team to build impactful and innovative marketing briefs for cross-platform teams & external agencies.
• Work with different teams to gather data necessary to properly track & measure the impact created by these campaigns.
• Be the POC for external agencies to ensure seamless liaison, settlement of commercials, tracking active work streams etc.
• Understand and constantly strive to be updated on the pulse of the consumer and take consumer backward decisions for the brand.
• Constant proactive initiative to identify and execute innovative/out-of-the-box ideas for the brand.
• Use data analytics/data-driven approach to identify/scale high ROI marketing initiatives and sunset low ROI initiatives.

Desired Skills:

• 3 to 5 years work-ex, preferably in consumer tech marketing specifically in influencer marketing
• Proactive mindset, be able to thrive in ambiguity and the ability to meet multiple objectives in a fast moving, entrepreneurial environment
• Experience working directly with influencer/digital marketing agencies
• The ideal candidate will be a self-starter, truly passionate about building a new brand and putting in all it takes to drive its success

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law.