Assistant Manager Business Development

Key Responsibilities

1. Target Execution & Accountability

• Achieve individual daily, weekly, and monthly targets as set by the State
• Coordinator, in alignment with district goals.
• Collaborate with the District Coordinator to ensure overall district target

achievement.

• Maintain a consistent presence in the field to meet outreach and conversion goals.

2. School & Institutional Outreach (B2B)

• Visit schools, colleges, and educational institutions to present programs and secure

participation in outreach events.

• Assist in organizing seminars, career guidance workshops, and promotional activities

within institutions.

3. Direct Student & Parent Engagement (B2C)

• Conduct one-on-one or small-group presentations to students and parents.
• Collect and follow up on leads from events, referrals, and inquiries.
• Support in converting prospective leads into enrolments through persuasive

communication.

4. Marketing Campaign Implementation

• Execute assigned marketing campaigns(roadshows, exhibitions, print and social

media promotions).

• Distributepromotionalmaterialsintargetlocationstoensurebrandvisibility.

5. Reporting & Coordination

• Execute assigned marketing campaigns (roadshows, exhibitions, print, and social

media promotions).

• Distribute promotional materials in target locations to ensure brand visibility.
• Performance Metrics (KPIs)
• Leads Generated – Number of quality leads from field activities.
• Conversion Rate – % of leads converted into enrolments.
• Target Achievement – Monthly and quarterly target completion.
• Institution Visits – Number of school/college visits per week.

Skills & Competencies

• Strong interpersonal and communication skills.
• Field sales and marketing experience preferred.
• Ability to work independently and in a team.
• Energetic, persuasive, and goal-driven.
• Willingness to travel extensively.

Qualifications

• Any Bachelor’s degree(Sales/Marketing specialization preferred).
• 0–6 years of experience in sales, marketing, or business development.
• Fluency in local language and English.

Career Ladder

• Assistant Manager BDO→ District Coordinator→ State Coordinator→ Regional Head

Compensation & Incentives

• Fixed Salary–Based on experience.
• Performance Incentives– For individual conversions and out reach achievements.
• Special Bonuses–For surpassing monthly targets or securing high-value institutional

deal