IBM ICE Q2D

Key Responsibilities 1. Target Execution & Accountability Achieve individual daily, weekly, and monthly targets as set by the State Coordinator, in alignment with district goals. Collaborate with the District Coordinator to ensure overall district target achievement. Maintain a consistent presence in the field to meet outreach and conversion goals. 2. School & Institutional Outreach (B2B) Visit schools, colleges, and educational institutions to present programs and secure participation in outreach events. Assist in organizing seminars, career guidance workshops, and promotional activities within institutions. 3. Direct Student & Parent Engagement (B2C) Conduct one-on-one or small-group presentations to students and parents. Collect and follow up on leads from events, referrals, and inquiries. Support in converting prospective leads into enrolments through persuasive communication. 4. Marketing Campaign Implementation Execute assigned marketing campaigns(roadshows, exhibitions, print and social media promotions). Distributepromotionalmaterialsintargetlocationstoensurebrandvisibility. 5. Reporting & Coordination Execute assigned marketing campaigns (roadshows, exhibitions, print, and social media promotions). Distribute promotional materials in target locations to ensure brand visibility. Performance Metrics (KPIs) Leads Generated – Number of quality leads from field activities. Conversion Rate – % of leads converted into enrolments. Target Achievement – Monthly and quarterly target completion. Institution Visits – Number of school/college visits per week. Skills & Competencies Strong interpersonal and communication skills. Field sales and marketing experience preferred. Ability to work independently and in a team. Energetic, persuasive, and goal-driven. Willingness to travel extensively. Qualifications Any Bachelor’s degree(Sales/Marketing specialization preferred). 0–6 years of experience in sales, marketing, or business development. Fluency in local language and English. Career Ladder Assistant Manager BDO→ District Coordinator→ State Coordinator→ Regional Head Compensation & Incentives Fixed Salary–Based on experience. Performance Incentives– For individual conversions and out reach achievements. Special Bonuses–For surpassing monthly targets or securing high-value institutional deal